Oracle is a trademark of the American corporation of the same name, which produces hardware and software. Its products include server hardware, business applications, middleware, and systems for creating and using databases. The company was founded in 1977 in California (USA).
Meaning and History
The current Oracle logo appeared after the rebranding of 1982. Before that, the organization was known as Software Development Laboratories and was owned by three entrepreneurs who worked on a secret CIA project codenamed Oracle. In mid-1979, the corporation was named Relational Software, and three years later – Oracle, in honor of the commercially successful Oracle v.2 database. At the same time, she had to change the logo to match the new corporate identity.
1977 – 1979
In 1977, Oracle made its market debut as Software Development Laboratories, immediately identifying the scope of its professional interests. She started with enterprise software and database technologies, gradually expanding and complicating the list of software products. All subsequent logos speak of the seriousness of its activities.
1979 – 1983
Its minimalism and business approach distinguishes the emblem of this period because its elements resemble a geometric scheme – moreover, progressing upward. A stepped graph is placed against the background of a black rectangle without borders. You can see a narrow red fragment on the left, which turns into a tall and wide rectangle. On top of them is the old name of the company – Relational Software Systems Inc. The phrase is made in beige letters with a slight shade at the bottom. The font is lowercase, except for the first characters – they are uppercase.
1983 – 1995
In 1983, a rebranding took place, after which the company became known as Oracle Systems Corporation. That is, it changed its legal status – it grew into a corporation. At the same time, the company changed the logo – bringing it into line with the new name. But she chose the same style – minimalistic. In this case, it has become even more concise since the management decided to abandon the graphic part and left only the text element. However, the designers have introduced into it branded hand-drawn details: a horizontal “O” in the form of an oval, an “A” with an angle on the crossbar, and an elongated “E” with rounding, which resembles the Ukrainian “Є.” The bottom line is occupied by the words “Systems Corporation.” They contain thin, tall sans serif letters.
1995 – Present
Concerned about the lack of graphics, the software company decided to add it anyway. To do this, she used the first letter of the current name Oracle Corporation. The designers enlarged the sign as much as possible and placed a large oval on the left side. They removed the bottom inscription and repainted the rest of the text in red. The closed geometric shape represents the unity of software, hardware products, and digital services.
Font and Color of the Emblem
The designers created two emblems for the company: a white one with red lettering and a white one. They differ only in the “inverted” arrangement of colors – everything else, including proportions and font, is the same. In 2010, the corporation bought Sun Microsystems, and with it acquired the rights to its visual identity and decided to use them.
The original Sun Microsystems logo was created by Professor Vaughan Pratt, who taught at Stanford University. The Oracle designers left only the diamond-shaped ambigram and the word “Sun” from the original version and placed a red rectangle with the words “ORACLE” below them.
The main emblem does not symbolize anything: it is the company’s name, depicted in an unusual font. But the software manufacturer has an icon that is used in the webspace. The icon looks like an oval rectangle with a wide red border. You can tell it is the inverted “O” from the full-size Oracle logo if you look closely.
The corporation prefers a custom typeface that combines rounded and pointed elements. The letters have no serifs: all horizontal lines, including the stroke between the side portions of the “A,” are cut at an angle. This design makes the inscription bright even without additional graphic symbols.
The logo’s palette is quite varied, although the developers adhered to two colors: white and red (Pantone PMS 485). In some cases, the use of an RGB gradient and a black and white monochrome version is allowed depending on the visual context.