Chrome is a web browser created by Google and introduced in 2008. The application software is written in C ++, runs on the WebKit engine, and is based on the open-source Chromium browser.
Meaning and History
The Chrome logo is a registered trademark of Google Inc. It changed several times, but the general concept remained the same: a colorful circle divided into four color segments.
2008 – 2011
The palette and design of the web browser logo is a nod to the famous “Google” lettering that combines blue, red, yellow, and green letters in a circular shape. The parent company’s original logo was invented by the American entrepreneur and scientist Sergey Mikhaylovich Brin, using GIMP to implement his idea. The multicolored text mark that became the basis for the Chrome symbol was introduced in the late 1990s.
Almost twenty years after this event, the corporation acquired its browser. It appeared in 2008, and with it a 3D-style circular emblem. The developers have achieved a three-dimensional effect thanks to smooth gradient transitions, dark, almost black shadows, and white highlights. This makes the surface appear smooth and shiny.
The Chrome logo depicts some technological innovation. Inside is a large blue ball located in the very center. Along the edges are three raised curved panels: yellow, green, and red. Shallow light gray furrows are visible on the yellow segment.
2011 – 2014
In 2011, the 3D emblem was replaced by a flat 2D artwork reminiscent of the new Chromium icon. As designer Steve Rura admitted, this was done to show the simplicity, accessibility, and speed of Chrome. Despite the significant simplification of the graphics, the gradient has not disappeared. The artists left a shift in shades from dark (at the edges) to lighter (closer to the center). In doing so, they placed the blue circle in a wide white ring, separating it from the multicolored fragments.
This logo was introduced in Google Chrome 11. However, a slightly different icon was used in the browser for the Android 3.0-3.2 platform. It differed from the main version in pronounced texture: the developers changed the shadows’ location and made the gradient smoother, achieving a realistic 3D effect.
2014 – present
The logo was last changed in 2014. The purpose of the redesign is to redesign Google products while maintaining the existing style. The new Chrome icon was first introduced in the mobile operating system Android 5.0 Lollipop (2014), then in iOS (2015). In 2017, an animated logo appeared. It occurs when Chrome OS 57 or later is launched on devices such as Chromebooks.
This logo is not much different from the previous one. The designers slightly changed the color palette, made the borders of the shadows blurred, and removed a pronounced gradient. The image is now 100% 2D and follows the concept of simplicity. It is only vaguely reminiscent of the original 2008 graphic, mainly with its round shape and color combination.
Font and Color of the Emblem
Chrome’s trademark is an abstract multicomponent disc-shaped figure composed of a small blue circle and a wide, colorful ring. In turn, the latter is formed by three segments, each of which is restricted and has its color.
The unique icon makes the browser recognizable and emphasizes its visual identity. From a marketing perspective, this is a successful design that has become an invariable brand attribute. Perhaps that is why the developers never changed the general concept, limiting themselves to only minor adjustments to the palette and experimenting with graphic design techniques.
The Chrome logo often contains lettering that complements the original trademark. Their feature is a simple sans-serif typeface like Myriad Pro or Verdana. The standard choice of typeface is explained by the already well-known Google concept: the simpler, the better. The developers decided not to focus on the product’s name, limiting themselves only to its formal mention next to the round emblem.
In most cases, the lettering is light gray, which cannot be said about the main symbol of Chrome. It’s vibrant and colorful because it combines the four colors of the Google logo at once: blue, red, yellow, and green. And maybe all five, if you take into account the white ring in the middle. Simultaneously, the designers originally played the palette, presenting many different shades in the form of penumbra and gradient.