Zoom Logo PNG
The Zoom logo is like a camera lens looking at the client. The image accurately conveys the meaning of the services provided. Represents communication and video communication. The color scheme hints at cloud technologies and contact across distances.
Zoom: Brand overview
| Founded: | October 12, 2011 |
| Founder: | Zoom Video Communications |
| Website: | zoom.us |
Meaning and History
Since Zoom’s main goal is to provide a stable video connection between users, this platform has long used the symbol with the image of a video camera. But in 2022, she got rid of that badge because everyone already knew what Zoom was for. In addition, the designers have retained the iconic blue color and individual font of the inscription, thanks to which the logo remains recognizable.
What is Zoom?
Zoom is a video conferencing platform created by the US company Zoom Video Communications, Inc. Its beta version was released in 2012. The program allows meetings with up to 100 participants (in the free mode). If you pay for the most expensive plan, the number of connected participants can be increased to 1000.
2011 – 2013
At the very beginning, the Zoom platform used a logo where its domain (“zoom.us”) was written in large dark blue letters, and the motto (“We can see clearly now”) was indicated in small black letters at the bottom. On the left was a dark blue circle with a gradient that contained an image of a white video camera with a blue “Z.”
2013 – 2014
In 2013, the wordmark was shortened to a brand name. It was characterized by very narrow letter spacing, bubble type, and dark blue. The circle with the camera remained but without the letter “Z.”
2014 – 2022
The developers took a simple path, depicting the platform name in lowercase without additional elements. The simple and catchy design has become a distinctive feature of the program. It is also a recognizable wordmark of Zoom Video Communications Corporation, which owns the innovative product and all rights to the brand identity.
The Zoom logo appears as light blue lettering with rounded corners. It reflects the basic principles of the brand: minimalism, simplicity, boldness. A marketing team worked on the design, which was responsible for the overall concept and for creating the type. She also approved the only permitted version of the logo: the blue word “zoom” on a white background. Other versions with additional elements, modifications, and changing colors are considered a violation of the branding rules.
The color scheme is based on the original shade called Zoom Blue (# 2D8CFF) – one of the azure color options. It is used for the lettering, depicted on a blank white background (#FFFFFF). This combination emphasizes the minimalism of the word mark and reminds Zoom’s main principle – bold simplicity. The same cool blue tint is found in everything related to video telephony services. He is an accent in the design of the company’s website, program, and advertising materials.
2022 – today
The Zoom platform has gone down the path of simplification by removing the camera symbol from its logo. Now it’s just a wordmark that has been created using individual glyphs. It looks as harmonious as possible because the “m” has lost the triangular protrusion at the top.
Zoom: Interesting Facts
Zoom, founded in 2011 by Eric Yuan, a former engineer at Cisco WebEx, has changed how we use video communication.
- Start and Vision: Yuan started Zoom to solve the problems he saw in video conferencing, aiming for an easy and reliable platform.
- Growth During COVID-19: The pandemic dramatically increased Zoom’s user base from 10 million to over 300 million daily participants in just a few months, becoming essential for staying connected.
- Tech Innovations: Zoom leads with high-quality video, even on slow connections, virtual backgrounds, and noise suppression, raising the bar for what video conferencing can do.
- IPO and Market Success: Zoom went public in April 2019, and its value soared, especially during the pandemic, showing how much we rely on digital communication.
- Widespread Use: Zoom is used globally by individuals, businesses, and schools for remote work, online classes, telehealth, and keeping in touch with friends and family.
- Security Improvements: Zoom responded to security concerns by implementing end-to-end encryption and better controls to protect users and their data.
- Supporting Communities: Zoom provided free school services during the pandemic, showing its commitment to social responsibility and keeping people connected in tough times.
- Zoomtopia Conference: At its annual event, Zoomtopia, the company unveils new features and trains users, highlighting its dedication to innovation and community.
- Expanding its Ecosystem: Zoom has grown beyond video calls to become a comprehensive collaboration platform by integrating with other apps and services.
- Cultural Impact: “Zoom” has become part of our daily language, significantly influencing our digital lives.
Zoom’s rise from a startup to a key player in video communication illustrates its innovative spirit, focus on user experience, and crucial role in global connectivity.
Font and Colors
The corporation’s name and its main product are written in an original typeface created specifically for Zoom. Several corners “z” and “m” are rounded, and the rest are elongated and slightly curved to resemble short serifs. But this is only the author’s stylization. There are no serifs here because the letters’ general outline was borrowed from the Kaleko 205 typeface.
The developers took the modern grotesque as a basis and changed it, having their version for the video communication platform’s logo. This font was chosen as the base font for its excellent readability, versatility, and balance. Rounded edges give the lettering a friendly look.
The customized lettering complements the basic Zoom Video Communications – Lato typeface. The developers specifically sought this because they needed to create a coherent brand identity. As a result, the logo is inextricably linked with other elements of the platform’s visual identity – the corporate font and palette.
Zoom color codes
| Zoom Blue | Hex color: | #0a5cfe |
|---|---|---|
| RGB: | 10 92 254 | |
| CMYK: | 81 60 0 0 | |
| Pantone: | PMS 2727 C |
