Zoom Logo

Zoom LogoZoom Logo PNG

The Zoom logo is like a camera lens looking at the client. The image accurately conveys the meaning of the services provided. Represents communication and video communication. The color scheme hints at cloud technologies and contact across distances.

Zoom: Brand overview

Founded: October 12, 2011
Founder: Zoom Video Communications
Website: zoom.us
The Zoom platform offers a wide variety of video communications products and services. It connects mobile and computer owners through voice chats, webinars, and video meetings. This is a promising project of the Chinese-American billionaire Eric S. Yuan, under whose leadership the Saasbee Corporation was founded in 2011, and the Zoom program was launched in 2013.

Meaning and History

Zoom Logo History

Since Zoom’s main goal is to provide a stable video connection between users, this platform has long used the symbol with the image of a video camera. But in 2022, she got rid of that badge because everyone already knew what Zoom was for. In addition, the designers have retained the iconic blue color and individual font of the inscription, thanks to which the logo remains recognizable.

What is Zoom?

Zoom is a video conferencing platform created by the US company Zoom Video Communications, Inc. Its beta version was released in 2012. The program allows meetings with up to 100 participants (in the free mode). If you pay for the most expensive plan, the number of connected participants can be increased to 1000.

2011 – 2013

zoom.us Logo 2011

At the very beginning, the Zoom platform used a logo where its domain (“zoom.us”) was written in large dark blue letters, and the motto (“We can see clearly now”) was indicated in small black letters at the bottom. On the left was a dark blue circle with a gradient that contained an image of a white video camera with a blue “Z.”

2013 – 2014

Zoom Logo 2013

In 2013, the wordmark was shortened to a brand name. It was characterized by very narrow letter spacing, bubble type, and dark blue. The circle with the camera remained but without the letter “Z.”

2014 – 2022

Zoom Logo 2014

The developers took a simple path, depicting the platform name in lowercase without additional elements. The simple and catchy design has become a distinctive feature of the program. It is also a recognizable wordmark of Zoom Video Communications Corporation, which owns the innovative product and all rights to the brand identity.

The Zoom logo appears as light blue lettering with rounded corners. It reflects the basic principles of the brand: minimalism, simplicity, boldness. A marketing team worked on the design, which was responsible for the overall concept and for creating the type. She also approved the only permitted version of the logo: the blue word “zoom” on a white background. Other versions with additional elements, modifications, and changing colors are considered a violation of the branding rules.

The color scheme is based on the original shade called Zoom Blue (# 2D8CFF) – one of the azure color options. It is used for the lettering, depicted on a blank white background (#FFFFFF). This combination emphasizes the minimalism of the word mark and reminds Zoom’s main principle – bold simplicity. The same cool blue tint is found in everything related to video telephony services. He is an accent in the design of the company’s website, program, and advertising materials.

2022 – today

Zoom Logo

The Zoom platform has gone down the path of simplification by removing the camera symbol from its logo. Now it’s just a wordmark that has been created using individual glyphs. It looks as harmonious as possible because the “m” has lost the triangular protrusion at the top.

Font and Colors

Zoom Emblem

The corporation’s name and its main product are written in an original typeface created specifically for Zoom. Several corners “z” and “m” are rounded, and the rest are elongated and slightly curved to resemble short serifs. But this is only the author’s stylization. There are no serifs here because the letters’ general outline was borrowed from the Kaleko 205 typeface.

The developers took the modern grotesque as a basis and changed it, having their version for the video communication platform’s logo. This font was chosen as the base font for its excellent readability, versatility, and balance. Rounded edges give the lettering a friendly look.

The customized lettering complements the basic Zoom Video Communications – Lato typeface. The developers specifically sought this because they needed to create a coherent brand identity. As a result, the logo is inextricably linked with other elements of the platform’s visual identity – the corporate font and palette.

Zoom Symbol

Zoom color codes

Zoom Blue Hex color: #0a5cfe
RGB: 10 92 254
CMYK: 81 60 0 0
Pantone: PMS 2727 C