Discord Logo

Discord LogoDiscord Logo PNG

Discord: Brand overview

Founded: May 13, 2015
Founder: Jason Citron, Stanislav Vishnevsky
Website: discord.com
Logo downloads:
Discord is a service for exchanging text, voice, and video messages, introduced in 2015. The messenger works on most operating systems and supports several languages. Its first users were gaming communities and e-sportsmen, but then people with a wide variety of hobbies joined them.

Meaning and History

Discord Logo History

What is Discord?

This is the name of the free messenger, which belongs to the company of the same name. It is suitable for different operating systems (iOS, Android, Windows, macOS, Linux) and supports many languages. The first release of the app dates back to 2015.

The application has its icon, which is easy to recognize. It consists of two parts: on the left, there is a blue dialog cloud with a graphic symbol, and on the right, there is a stylized inscription “DISCORD.” The hand-drawn element looks abstract and resembles a game console controller with short handles. This explanation sounds plausible because the service was created for gamers. But the official version of Discord is completely different: the logo features a robot named Clyde – a benevolent character who helps users of the messenger.

2015 – 2021

Discord Logo 2015-2021

The logo depicts the main mascot of the app, so the designers paid attention to detail. The robot’s head is inside the dialogue cloud, which is very symbolic, given Discord’s focus. The style is modern but friendly: the bottom semi-circular ledge resembles a smile, and many corners are smoothed. This is done to attract new users and encourage them to communicate.

Although the logo designers used the Uni Sans Heavy font, they changed it a lot. The original, created in 2008 by Svet Simov, looks more rigorous. Discord has stylized lettering, especially the “D” with half-cut vertical strokes.

Discord Emblem

The dialog cloud and text are in Vista Blue (# 738ADB). Clyde robot head, white space, and background.

2021 – today

Discord Logo 2021-Present

After a redesign for the 6th anniversary of the messenger and social network Discord, the shape of the Clyde robot has remained the same. Only minor details have changed. For example, the top spikes (antennae) have merged with the main body of the head to become trapezoidal protrusions similar to ears. The bottom stroke has been shortened a little, making the smile seem more restrained now.

Significant changes were made to the lettering: instead of the “robotic” font with a truncated “D,” a practical, rounded typeface appeared. All letters (except for the first one) are converted to the lowercase format. In addition, the designers got rid of the dialog box and transferred the blue-purple color to the robot, which was previously white.

Font and Colors of the Emblem

Discord Emblem

For the first version of the logo, the developers created an original font based on Uni Sans Heavy and Compose Black. The left side “D” has been cropped at an angle, showing an acute angle. They chose a softer typeface for the second option with rounded bold lowercase characters. The letters are light, streamlined, showing the friendliness and openness of the application.

The color palette is completely preserved. The company representatives themselves call it Biurple, although, in reality, it is a shade of blue-violet # 7298DA. It contrasts nicely with the white, adding a welcoming aura to the logo. According to the creators, such paints emphasize the atmosphere of unhindered communication and freedom of expression.

Discord Symbol

Discord color codes

Blurple Hex color: #5865F2
RGB: 88 101 42
CMYK: 64 58 0 5
Pantone: PMS 2716 C

The service logo consists of an icon and a wordmark. On the left is an image of a game controller styled as a smiling face with round eyes. And on the right is the word Discord in the bold geometric font. Both items are blue.

There are no animals on the messenger logo – it contains an abstract smiling emoticon. Discord said it was the head of a bot named Clyde, but users assumed it was similar to another character, Wumpus.

The main color of the Discord logo since 2015 is Vista Blue (# 738ADB).

The 2021 logo was designed by the Discord team in collaboration with designers from the creative studio Koto. They modernized the classic icon and changed the font.

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