Power BI is Microsoft’s multifunctional business intelligence software. It includes several applications that share common web services, gateways, and visual design and technology tools. The program is part of the Microsoft Power Platform. It contains three basic components: a query editor (Power Query), a set and data models (PowerPivot), and a subsystem for building and visualizing reports (Power View). The service was launched in 2011 and received several updates.
Meaning and History
The basis for the analytical software was the development of two employees from the SQL Server Reporting Services Team – Amir Netz and Thierry D’Hers. It was then taken over by Ron George, who brought to market a digital product called Project Crescent. It was first released to the public in the summer of 2011 in addition to SQL Server Codename Denali. Later, Microsoft renamed the program to Power BI and introduced it as one of the functional tools for Office 365. This happened in 2013.
Initially, the utility was based on Microsoft Excel add-ins, but then the developer company expanded its capabilities by introducing several additional options. The circle of potential users has also increased since previously, it was designed for individual analysts and small enterprises that do not have their own developed IT infrastructure. In this version, the product was offered to the public in 2015.
In 2017, within Power BI, a separate edition of Report Server and a specialized version of Desktop RS appeared. These are cloud-based business intelligence (BI) services and a desktop interface. They are complemented by interactive information panels, search, discovery, preparation, and information storage. The key difference between the service and analogs is loading custom visual data. The whole essence of digital technologies is reflected in a simple logo that has gone through two modifications.
2013 – 2016
The corporate logo never contained a text part, emphasizing the service’s seriousness and independence from conventional programs. At first, it consisted of a contoured screen and a comparison graph. The display was made in the form of an open line forming a rectangle in which a PC or laptop monitor was well recognized. At the bottom were four wide columns of different heights: the shortest was the left element, the tallest was the right. All corners were rounded, and the line had smooth transitions, giving users a feeling of absolute security.
2016 – 2020
The designers turned the screen straight (before that, it was turned to the side) and reduced the thickness of the bezel. Moreover, the display formed from the negative space was much wider than before. Even though the developers left the corners smooth, the ends of the line were cut off and had a smooth edge. But the authors of the graph rounded the columns even more. At the same time, their height was different, and they stood interspersed, without a clear sequence. The logo’s color has lightened up a bit, and instead of dark yellow, a pale gold has appeared.
2020 – today
The current emblem does not resemble the debut emblem in any way, as it has been reduced to a minimum. It does not contain a frame in the form of a display: its designers have finally removed it. Only a bar chart remained from the previous version, consisting of three large elements. They look like vertical rectangles with rounded corners. Each of them is painted in its color – from pale yellow to dark sand.
Font and Colors of the Emblem
The logo was constantly modernized, evolving from a complex configuration to a simple one. This added modernity and clarity to it so that users’ attention was immediately riveted to the diagram. The number of columns has also changed: it has been reduced from four to three.
The emblem consists only of graphic symbols, so there is nothing except for the icon. The color palette has always remained in the spectrum of pastel-gold hues. It used pale yellow, golden, dark sand.