Amiri Logo PNG
The Amiri logo stands out for its extravagance. The emblem emphasizes each customer’s uniqueness. The additional elements of the font represent clothing as an important detail of a person’s look, which attracts attention and highlights individual traits.
Amiri: Brand overview
The history of Amiri starts in 2009 with American designer Mike Amiri, who is of Iranian heritage. Mike began his career in the fashion sector this year, serving as a stylist for several Los Angeles-based bands and celebrities. This encounter exposed him to street fashion and rock’ n’ roll aesthetics, eventually serving as the basis for his brand.
Mike Amiri experimented with personalized apparel products for his clientele between 2011 and 2013. He started hand-making one-of-a-kind coats, T-shirts, and jeans in his tiny Hollywood studio. This time frame will significantly impact the brand’s future look.
The brand was officially established in 2014. Mike Amiri debuts his first full-fledged menswear collection, which includes rock and roll-themed t-shirts, leather jackets, and torn jeans. Since every item is produced in Los Angeles, this contributes significantly to the brand’s identity.
The company began to gain notice in the fashion business in 2015. The first significant orders for the label came from upscale retailers like Maxfield in Los Angeles. Customers are drawn to the brand’s distinctive style, combining premium craftsmanship with rock culture.
In 2016, the brand increased its market share internationally. The firm started selling in well-known retailers worldwide, such as Selfridges in London and Barneys in New York. Mike Amiri was given the “Emerging Talent Award” by GQ magazine this year, which greatly increased consumer awareness of the brand.
The producer debuted its first complete shoe collection in 2017. Street fashion lovers rapidly become fans of the brand’s boots and shoes. This year, Mike Amiri’s ascent to the CFDA/Vogue Fashion Fund finalist status further cements the company’s standing in the elite fashion arena.
2018 saw the label continue to develop and grow. In Beverly Hills, the firm launched its first flagship location on Rodeo Drive, highlighting its affinity for Los Angeles and its rock ‘n’ roll heritage. The company’s first women’s collection debuted this year, broadening the brand’s appeal.
The company is still solidifying its standing in high-end fashion in 2019. The label debuted on the international fashion scene by showcasing its collection during Paris Fashion Week. Critics give the collection favorable reviews, reaffirming the firm’s position as one of the most promising up-and-coming companies.
In 2020, the brand continued to grow despite world problems. The company released new purse and eyeglass models to expand its accessories line. In addition, Mike Amiri began experimenting with more formal apparel components, incorporating jackets and suits into the collections while keeping the brand’s distinctive rock and roll aesthetic.
With the opening of its second flagship location in Miami in 2021, the firm increased its physical presence in the country. Additionally, the company fortifies its online presence by introducing an updated website and enhancing its online sales capabilities.
In 2022, the label is expanding its presence in foreign markets. The company has opened new offices in Europe and Asia, adapting the design to regional preferences without compromising its brand identity. Mike Amiri collaborates with other musicians and artists to strengthen the brand’s ties to the music and art industries and create limited-edition collections.
In 2023, the company continues to expand its global market. The brand, becoming increasingly famous in Asia, has opened a new flagship store in Tokyo, Japan. The brand’s rock ‘n’ roll essence, embodied in Japanese culture, is reflected in the store’s design, which also pays homage to the Los Angeles aesthetic.
Meaning and History
What is Amiri?
It is a luxury fashion brand founded by designer Mike Amiri in Los Angeles, California. The brand is known for its rock and roll-inspired aesthetic, combining high-end craftsmanship with a distinctly American street style. It offers a wide range of products, including ready-to-wear, footwear, and accessories for men and women. The brand’s signature looks often feature distressed denim, leather jackets, and intricately detailed pieces that combine grunge and glamour.
2017 – 2023
The first Amiri logo was characterized by simplicity. This approach indicated that the brand’s clothing is part of everyday urban fashion and accessible to customers.
Straight, thin lines and increased spacing between letters created a similarity with the identities of other fashion brands. Each character was like a separate creation by a master, elevated to a runway for easy viewing.
The brand was named after its founder, Mike Amiri.
2020 – today
In 2020, the logo was transformed to align with the master designer’s grunge style. The emblem consists of the uppercase letters of the designer’s name overlaid on each other. The ends of the symbols curve inward. The glyphs have thickenings and branches, resembling gnarled tree roots.
The monogram creates a dark impression, fitting well with the grunge style’s unconventional and sometimes off-putting look. The black color parallels emus, punks, and other philosophies that influence appearance.
The emblem gained individuality and became highly memorable, making the brand easily recognizable. The logo conveys the theme of handmade craftsmanship and the direct involvement of the master in the creation of pieces, reflecting the “do it yourself” (DIY) approach.
2023 – today
The modern AMIRI logo is an elegant and minimalist depiction of the brand’s name, rendered in black using a serif font. The logo appears simple yet sophisticated, emphasizing the uniqueness and style of the brand’s products.
The logo symbolizes elegance, quality, and attention to detail. The black color is associated with luxury and refinement, while the serif font gives the emblem a classic and timeless appearance. A notch in the upper part of the first letter “A” adds a unique and contemporary touch to the logo. Most of the prints on the clothing are created by hand, allowing them to stand out on city streets, which attracts celebrities to the brand.
The emblem reflects the brand’s philosophy of combining tradition and modernity, highlighting the uniqueness and exclusivity of its products. Using a simple yet refined font emphasizes the high quality and craftsmanship that are the brand’s foundation.
The logo’s classic serif font is adapted to create a more modern and unique look. It resembles Garamond Clássico Bold or Baskerville Classico Small Caps with minor modifications. The serifs add elegance and solidity to the font, while the unusual notch in the letter “A” adds individuality and underscores attention to detail.
The emblem is black, symbolizing luxury, style, and sophistication. Black is also associated with professionalism and high quality, perfectly aligning with the brand’s image.
