ANZ Logo


“With our bank, the road is easy and straight. We comply with all laws. If your money goes through our system, all you have to do is reach out and make a profit,” says the ANZ logo. The symbols and colors of the emblem encourage trust and cooperation.

ANZ: Brand overview

Founded:1 October 1970
Melbourne, Australia
ANZ is a multinational financial and banking structure. Its full name is Australia and New Zealand Banking Group Limited. It is the second-largest bank in Australia in terms of assets, third in terms of market capitalization, and fourth in terms of population coverage. This organization became an independent service in 1951 after two of the largest market players: Union Bank of Australia Limited and Bank of Australasia. It is currently headquartered in Melbourne, from where it works with both New Zealand and Australian clients.

Meaning and History

ANZ Logo History

Based on the companies that founded ANZ, its roots go back a long way. Bank of Australasia appeared in 1835 and subsequently merged with another specialized institution – Cornwall Bank, formed in Launceston (Van Diemens Land) in 1828. And Union Bank of Australia was founded by a group of individuals led by banker George Fife Angas. Then several significant mergers were undertaken, influencing the structure of the modern financial service and its logo.

At first, the company operated in Europe, and in the late 70s of the last century, it transferred its registration from the UK and settled in Australia. Now it is an extensive international banking organization. It has many subsidiaries that operate in 34 countries and serve nearly 10 million people worldwide. In Australia, the bank has 570 branches with 6 million clients.

Each significant stage of ANZ’s work was reflected in the change of identity. This financial institution changed its official attributes four times. And in total, he has five logos.

What is ANZ?

It’s the shortened name of Australia and New Zealand Banking Group, a large financial institution headquartered in Melbourne. The history of the ANZ dates back to 1835 when the Bank of Australasia was founded. At the same time, the official date of the foundation was October 1, 1970, when several influential banking structures were merged.

1951 – 1970

ANZ Logo 1951-1970

The debut emblem was created as soon as two major banks formed ANZ. A classic shield was taken as a basis – wide at the top and narrow at the bottom. The developers have divided it into three parts. The upper segment contained an abbreviation made up of the full name of the banking organization. They were thin white serifs set against a wide blue stripe. The middle part was dividing and included a thin white line with three round signs. The bottom was designed like a chessboard: it consisted of blue and white squares that alternated.

1970 – 1988

ANZ Logo 1970-1988

In 1970, the bank undertook a redesign, opting for a visually complex but very progressive logo. Its new concept was minimalism, for which the authors discarded all unnecessary details and concentrated only on the name of the service. As a result, the emblem turned into three large geometric shapes: the triangle stood for “A,” vertical rectangles for “N,” and “Z.” Their design was unique as it consisted of mini-elements. The first letter consisted of a triangle and a trapezoid; the other two consisted of triangles and rhombuses rotated in the mirror. White diagonal lines separated them.

1988 – 2001

ANZ Logo 1988-2001

After the redesign, the inscription “ANZ” became more readable because the bank’s management abandoned the version with huge geometric shapes. In the updated emblem, the center of all letters was linear: it consisted of an alternation of four white and three blue stripes of the same width. But the signs themselves remained massive, and they also contained rectangles, squares, triangles, but of a smaller size. The palette has also changed: instead of sea green, cobalt was used.

2001 – 2009

ANZ Logo 2001-2009

The developers revised the bank’s identity again and offered a slightly corrected version of the old logo. He got a heavenly shade and cursive letters. Some of them have been rounded at the corners to inspire a sense of reliability and customer loyalty.

2009 – today

ANZ (Australia and New Zealand Banking) Logo 2009-present

The number of lanes was reduced from four to one. Although the italics are gone, the roundness of the corners has been preserved. The color also remained the same. However, innovation was also an icon that the designers placed to the right of the bank’s name. It is an abstract graphic element. A person and a flower are encrypted in it at the same time. That is, a flourishing bank user. It contains upward growth dynamics. To the right and the left are half-discs; above them is an open circle with a white center. All elements are colored blue.

ANZ: Interesting Facts

Australia and New Zealand Banking Group Limited, or ANZ, is a big name in banking across the Asia-Pacific area.

  1. Origins: ANZ started as the Bank of Australasia in 1835 and merged with the Union Bank of Australia in 1951 to become what we know today as ANZ.
  2. Worldwide Reach: Based in Melbourne, ANZ operates in 33 countries, helping about eight million customers globally.
  3. Digital Banking Leader: ANZ pioneered Internet banking in Australia and continues to lead with mobile apps and digital wallets, aiming to make banking easier for everyone.
  4. Eco-friendly and Ethical: The bank is dedicated to reducing its carbon footprint and has promised to achieve net-zero carbon emissions from its operations, showing its commitment to the planet.
  5. Empowering Women: ANZ runs programs to help women gain financial independence and support women-owned businesses worldwide.
  6. Big in New Zealand: ANZ is one of the largest banks in New Zealand, having grown by buying local banks like the National Bank of New Zealand in 2003.
  7. Supporting Sports: ANZ backs various sports teams and major events, including the Australian Open tennis tournament.
  8. Influential Leaders: The bank has been led by key figures in the industry who promote innovation in banking and corporate responsibility.
  9. Growing Through Acquisitions: ANZ has expanded its presence, especially in Asia, by strategically acquiring other banks to become a “super-regional” bank.
  10. Giving Back: Beyond banking, ANZ is involved in community efforts focused on education, health, and the environment, offering scholarships and organizing volunteer work by its employees.

From its early days to now, ANZ has grown into a modern international bank known for its focus on technology, sustainability, and social good. It plays a major role in the financial world of the Asia-Pacific and beyond.

Font and Colors

ANZ Emblem

The symbols of this banking institution varied from simple to complex. If there was only one element in the logo, there are two of them: a name and a personal sign. But the color scheme passed from the emblem to the emblem. She was always blue – only the shades vary. The emblem in the form of large geometric shapes stylized as letters looks especially futuristic. Trapezoid, elongated rhombus, and two types of triangles were originally composed of letters.

ANZ Symbol

Despite the text’s presence, in this case, we cannot speak of a standard font because the inscription is made by an individual typeface stylized as strict geometric symbols. Sans Serif font has been used where there are clear inscriptions. Moreover, modern letters have never had serifs, and the abbreviation itself is in upper case. The color scheme contains only blue in several variations – from emerald to heavenly.

ANZ color codes

CeruleanHex color:#007ebe
RGB:0 126 190
CMYK:100 34 0 25
Pantone:PMS 7461 C

What does the ANZ symbol mean?

The three-part symbol of ANZ stands for Asia Pacific, New Zealand, and Australia – the main service regions of the financial group. The human silhouette, formed by the negative space, simultaneously represents both employees and customers because, without people, there would be no bank itself. And the floral shape alludes to the fact that the company is constantly growing and thriving.

What is the font of the ANZ logo?

The designers of the ANZ logo created a custom set of glyphs. They used a bold, noncontrasting sans serif font as the basis, rounding all corners and dividing the letters in half with horizontal stripes. The “A” has the most unusual design: it has no bar and a hint of italics.

What does the ANZ logo mean?

The logo of this financial group has several meanings: 1. The three components represent the regions where it operates: Asia Pacific, New Zealand, and Australia. 2. The human silhouette they formed indicates the paramount importance of the company’s employees and customers. 3. The flower shape represents the growth and well-being of ANZ.