ANZ Logo

ANZ Logo PNG

“With our bank, the road is easy and straight. We comply with all laws. If your money goes through our system, all you have to do is reach out and make a profit,” says the ANZ logo. The symbols and colors of the emblem encourage trust and cooperation.

Meaning and History

Based on the companies that founded ANZ, its roots go back a long way. Bank of Australasia appeared in 1835 and subsequently merged with another specialized institution – Cornwall Bank, formed in Launceston (Van Diemens Land) in 1828. And Union Bank of Australia was founded by a group of individuals led by banker George Fife Angas. Then several significant mergers were undertaken, influencing the structure of the modern financial service and its logo.

At first, the company operated in Europe, and in the late 70s of the last century, it transferred its registration from the UK and settled in Australia. Now it is an extensive international banking organization. It has many subsidiaries that operate in 34 countries and serve nearly 10 million people worldwide. In Australia, the bank has 570 branches with 6 million clients.

Each significant stage of ANZ’s work was reflected in the change of identity. This financial institution changed its official attributes four times. And in total, he has five logos.

What is ANZ?

It’s the shortened name of Australia and New Zealand Banking Group, a large financial institution headquartered in Melbourne. The history of the ANZ dates back to 1835 when the Bank of Australasia was founded. At the same time, the official date of the foundation was October 1, 1970, when several influential banking structures were merged.

1951 – 1970

The debut emblem was created as soon as two major banks formed ANZ. A classic shield was taken as a basis – wide at the top and narrow at the bottom. The developers have divided it into three parts. The upper segment contained an abbreviation made up of the full name of the banking organization. They were thin white serifs set against a wide blue stripe. The middle part was dividing and included a thin white line with three round signs. The bottom was designed like a chessboard: it consisted of blue and white squares that alternated.

1970 – 1988

In 1970, the bank undertook a redesign, opting for a visually complex but very progressive logo. Its new concept was minimalism, for which the authors discarded all unnecessary details and concentrated only on the name of the service. As a result, the emblem turned into three large geometric shapes: the triangle stood for “A,” vertical rectangles for “N,” and “Z.” Their design was unique as it consisted of mini-elements. The first letter consisted of a triangle and a trapezoid; the other two consisted of triangles and rhombuses rotated in the mirror. White diagonal lines separated them.

1988 – 2001

After the redesign, the inscription “ANZ” became more readable because the bank’s management abandoned the version with huge geometric shapes. In the updated emblem, the center of all letters was linear: it consisted of an alternation of four white and three blue stripes of the same width. But the signs themselves remained massive, and they also contained rectangles, squares, triangles, but of a smaller size. The palette has also changed: instead of sea green, cobalt was used.

2001 – 2009

The developers revised the bank’s identity again and offered a slightly corrected version of the old logo. He got a heavenly shade and cursive letters. Some of them have been rounded at the corners to inspire a sense of reliability and customer loyalty.

2009 – today

The number of lanes was reduced from four to one. Although the italics are gone, the roundness of the corners has been preserved. The color also remained the same. However, innovation was also an icon that the designers placed to the right of the bank’s name. It is an abstract graphic element. A person and a flower are encrypted in it at the same time. That is, a flourishing bank user. It contains upward growth dynamics. To the right and the left are half-discs; above them is an open circle with a white center. All elements are colored blue.

Font and Colors

The symbols of this banking institution varied from simple to complex. If there was only one element in the logo, there are two of them: a name and a personal sign. But the color scheme passed from the emblem to the emblem. She was always blue – only the shades vary. The emblem in the form of large geometric shapes stylized as letters looks especially futuristic. Trapezoid, elongated rhombus, and two types of triangles were originally composed of letters.

Despite the text’s presence, in this case, we cannot speak of a standard font because the inscription is made by an individual typeface stylized as strict geometric symbols. Sans Serif font has been used where there are clear inscriptions. Moreover, modern letters have never had serifs, and the abbreviation itself is in upper case. The color scheme contains only blue in several variations – from emerald to heavenly.

FAQ

What is the slogan of ANZ Bank?

The bank’s slogan is “Tenacious of Purpose.” This phrase, translated from Latin, was adopted by the bank and was the family motto of its first chairman, Sir Geoffrey Gibbs.

“Tenacious of Purpose” reflects ANZ Bank’s commitment to determination and perseverance. It signifies the bank’s dedication to its mission and relentless pursuit of excellence in serving customers and stakeholders.

Is ANZ a bank name?

Yes, it is a bank name. It is one of the largest banks in Australia and New Zealand. It offers various financial services, including banking, lending, and investment products. The name is well-recognized and trusted, representing a long history of service and reliability in both countries.

What does the ANZ symbol mean?

The ANZ symbol is full of meaning and symbolism, showing the brand’s main values and areas of work. The logo’s three-part design stands for the key regions where the company operates: Asia Pacific, New Zealand, and Australia. These regions are important to the brand’s identity and business strategy, showing its wide reach and influence.

The negative space within the logo forms a human silhouette. This silhouette is a strong symbol representing the bank’s employees and customers. It shows that people are central to the brand’s work, highlighting the importance of human connections and the bank’s role in serving and supporting its community.

The floral shape in the design symbolizes growth and prosperity. It signifies that the brand is focused on providing financial services and fostering development and success for its customers and stakeholders.

What is the font of the ANZ logo?

The ANZ logo’s font is unique and custom-made. The designers created a special set of glyphs to make the logo stand out and represent the brand’s identity. They used a bold sans serif font with no contrast as the base, giving the logo a modern and clean look.

The letters’ corners are rounded, softening and making the brand’s image more approachable. Each letter is divided in half with horizontal stripes, adding a striking visual effect and depth.

The letter “A” has a particularly unique style. It has no horizontal bar and a slight hint of italics, making it stand out. This design choice sets the brand apart, giving the logo a distinctive and memorable appearance.

What does the ANZ logo mean?

The ANZ logo carries important meanings that reflect the brand’s values and operations.

The three parts of the logo represent the main regions where the brand works: Asia Pacific, New Zealand, and Australia. These regions are central to the company’s strategy and identity. The logo features a human silhouette, highlighting the importance of the brand’s employees and customers. The flower shape in the logo stands for growth and well-being.

The logo represents the brand’s dedication to its key regions, focus on people, and commitment to growth and prosperity.