Arlen Ness Logo PNG
The Arlen Ness logo is radiant and soaring. The emblem conveys the transformation of an ordinary motorcycle into a work of art that rises above everyday life. The sign evokes wealth and fantasy.
Arlen Ness was born on July 12, 1939, in Moorhead, Minnesota, and moved with his family to San Lorenzo, California, in his childhood. After school, he worked different jobs and competed in semi-professional bowling. In 1963, he used his bowling winnings to buy a used 1947 Harley-Davidson Knucklehead for $300.
Ness rebuilt that motorcycle in his garage for custom bike shows, changing major parts each year because the rules did not allow the same bike to appear twice. The machine became known as Untouchable and remained his first major custom build. In the early 1970s, he opened a 600-square-foot shop on East 14th Street in San Leandro and began selling his own machined metal parts.
The company grew through mail-order catalogs and a widening range of parts for Harley-Davidson motorcycles, from grips and footpegs to frames and fairings. Ness also built custom bikes, with custom headlines including Ness-Stalgia, inspired by the 1957 Chevrolet; Ferrari Bike; Smooth-Ness; Two Bad with two engines; and the 2005 Mach Ness, influenced by Jay Leno’s turbine motorcycle.
In 1992, Ness entered the Motorcycle Hall of Fame, and in 1997, The New York Times published a major profile about him. In 2005, the company moved to a 70,000-square-foot complex in Dublin, California, with a showroom and a museum housing more than 40 custom motorcycles. His son, Cory Ness, later managed daily operations, while his grandson, Zach Ness, entered the same field. Arlen Ness died on March 22, 2019, at age 79.
Meaning and History
The logo conveys freedom and speed, embodying the movement of motorcycles and their powerful motors.
What is Arlen Ness?
A California company that specializes in customizing and the sales of spare parts. Power plants from a helicopter, two engines, similarity with famous brands of cars, a fantastic look – all these are options for transforming ordinary motorcycles by the founder of Arlen Ness.
Before 2005
2005 – 2014
2014 – today
An image and an inscription represent the sign. The emblem features a golden circle with outstretched eagle wings, a black oval at the center, and the letter A with sharp wedge-shaped glyphs. Under the image is a large title on two levels.
The letter A is the first in the manufacturer’s name and the central one in the figure. They are stylized as motorcycle frames when viewed from the front. The black oval represents the gas tank. The alteration and shaping of the letter alluded to the transformation of production motorcycles through Arlen’s imagination and attention to detail. Golden edging is an indication of luxury, beauty, and style. Artistic processing and painting of all parts of the product.
Eagle wings or the bird itself are a common sign in logos and coats of arms. Initially, it was a symbol of the solar gods living in the sky. Now the wings represent flight, movement, freedom, greatness, and power. In the Ness logo, it is:
- transformation,
- new life of earthly things,
- significant advantage and superiority of customized products,
- Acquisition of increased speed and other characteristics by replacing parts.
The brand’s name is associated with the name Arlen Daryl Ness (1939). An American bowler founded a motorcycle customization company. Starting with rebuilding Harley-Davidsons in his garage, Ness gradually developed an empire of modified bikes and parts for them, naming it after himself. After his father died in 2019, the founder’s son, Corey, and grandson, Zach, ran the business and retained not only the surname but also the father’s name in the brand.
Font and Colors
Black and gold are the main colors of the logo.
- Black brutality, a solid approach, an eternal trace in history.
- Gold conveys the value, uniqueness, and impeccable style of motorcycles.
Lettering font Serpentine Bold. The power of the letters indicates the capabilities of bikes that are superior to ordinary ones.