ATK Logo


The ATK logo is light, streamlined, and airy. Indicates fast driving and low-weight models. The emblem tells about the main inventions of motorcycle designers.

ATK: Brand overview

Founder:Horst Leitner
Centerville, Utah, U.S.

ATK is an American motorcycle manufacturer founded in 1985 in Utah. The ATK logo adorned motorcycles with 4-stroke 560, 604, 605, and 2-stroke 406 engines and ATV, 600 Flat Track, 50MX.

The company was founded by a rider who is well acquainted with the features of motorcycles and customers’ needs. The start was facilitated by the successful transition of the dealer network from the closed Can-Am company. Four years after opening, the firm was the 5th largest in North America, and the purchase of it in 1991 by investors helped further growth.

Meaning and History

ATK Logo History

The elegant visual sign alludes to the manufactured products’ design features and perpetuates the founder’s engineering talent.

The thin oval that encloses the name resembles a motorcycle gas tank. Using the words ATK motorcycle instead of fuel demonstrates that the company’s ideas are the driving force behind the brand. Leitner’s designs were revolutionary. His models 560, 604, and 605 sold for $7,000 to $10,000 and were luxury items. Only an experienced rider in 1989 could take advantage of the full potential of four-stroke engines.

What is ATC?

An American company that was the first to start manufacturing motorcycles with four-stroke engines, using Rotax as the basis. The bikes have been produced in Utah (since 1985) and in Korea with S&T Motors (since 2011). Currently, the main activity is related to the maintenance of already-sold models.

The oval also hints at the elongated shape of motorcycles—rounded, streamlined lines aid movement.

The name ATK is little understood and known to the modern buyer. The letters are an abbreviation of the invention of the company’s founder, Australian Horst Leitner. The Anti-Tension Kettenantrieb device he invented helped control the movement of the chain. In German, the name translates as “anti-tension chain drive.” This system is now known as A-Trak.

When the question arose of what the motorcycle company would be called, Leitner decided to immortalize his discovery. The choice indicated that the models of the new company would be based on the developments of the designer. And while he was at the company’s helm, it shone, and its products were in great demand.

Font and Colors

The primary colors are red, black, and blue. Shades were the main ones for all models of the company. Red and blue also hint at the American flag’s colors and underline the owners’ patriotic spirit.

  • Red – high-speed driving, fuel, air cooling, novelties with increased speed.
  • Black – the road and the wheels running along it.
  • Blue – liquid-cooled engines.

The three letters of the name are multicolored, large, and slightly tilted forward. Demonstrate the movement, development, and sustainable position of the company. The motorcycle inscription font is Century Gothic Paneuropean Bold.

ATK color codes

Neon RedHex color:#ff151e
RGB:255 21 30
CMYK:0 92 88 0
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C
Royal AzureHex color:#003ca5
RGB:0 60 165
CMYK:100 64 0 35
Pantone:PMS 286 C