Atlantic Sun Conference Logo PNG
The Atlantic Sun Conference logo is based on the region’s geographic features, where strong and resilient athletes thrive under year-round sun and seawater. The organization plans to thrive and expand, reaching new heights, as reflected in the symbols of its emblem.
Atlantic Sun Conference: Brand overview
The Atlantic Sun Conference started its story in 1978 as the Trans America Athletic Conference (TAAC). Initially, it united six universities, including Hardin-Simmons and Mercer University, focusing on sports in the southeastern United States. The league expanded quickly: the University of Central Florida joined in 1979, enhancing its regional presence. In 1983, Samford and the University of Arkansas at Little Rock entered, broadening the geography and athletic variety.
A major achievement occurred in 1988 when TAAC earned an automatic spot in the NCAA Men’s Basketball Tournament, significantly raising its profile. Further growth continued in 1991, with Florida International University joining the conference and strengthening its Florida representation. In 2001, the league was renamed Atlantic Sun, aiming to better represent its East Coast ambitions. East Tennessee State and Kennesaw State joined shortly after, bringing additional strength.
The conference boosted its digital presence in 2010, launching its media network for wider sports coverage. Between 2014 and 2018, additions like the University of North Florida expanded its southeastern influence. By 2020, the Atlantic Sun had established a solid position in collegiate athletics, notably gaining importance in FCS football and prioritizing women’s sports.
Meaning and History
What is the Atlantic Sun Conference?
It is a group of NCAA Division I universities located in the southeastern United States that participate in baseball, softball, basketball, and soccer competitions. The conference brings together educational institutions with developed sports programs and developing universities. Member schools often produce professional athletes and compete for championship titles on the national stage.
2000 – 2015
The conference logo is characterized by flexibility and fluidity. The letters in the inscription create an impression of growth and development, resembling living plants reaching for sunlight. The union’s name is associated with a natural feature of the southern states, where summer is a year-round phenomenon.
The upper part of the emblem features half a sun disk. Its rays curve in motion, conveying a sense of rotation. The rising sun reflects the participants’ ambitions, drive for achievement, and desire for high results.
The name is presented in the shape of a semicircle. The dynamic bar of the letter “A,” extending beneath the inscription, adds a sense of energy and strength, reflecting activity and determination.
The letters are blue with white highlights, evoking the ocean waters over which the bright sun rises. From the first letter, “A,” a blue crest rises upward, reminiscent of a wave on the sea. This conveys a positive mood and the participants’ optimism.
A red background completes the composition, enhancing the sense of warmth and energy that permeates the logo.
2016 – today
With the name change to ASUN Conference, a new logo was introduced, reflecting the updated image of the union. The abbreviation is rendered in large and flexible letters, emphasizing its dynamism. The yellow color in the word “SUN” is associated with sunlight, conveying warmth and energy.
The first letter, “A,” visually resembles a mountain peak over which the sun rises. This reinforces the connection to nature and continues the ideas of the initial visual emblem.
The lower part of the design features the full name of the abbreviation, Atlantic Sun Conference. The combination of green and yellow shades conveys growth, development, and vitality.
The logo highlights that active changes and transformations shape the union’s life process, making it stronger and more resilient.