Popular among Internet users, Avast’s family of cross-platform web security applications has been visually redesigned. Avast today provides desktop and browser security, antivirus and firewall, anti-phishing and anti-spam, anti-spyware and tracking software, web threat scanning, and an easy-to-use cloud console highly praised by business users. Against the backdrop of the scandal involving the Avast Antivirus subsidiary over the sale of confidential customer data, and having decided to close it, Avast developed a new strategy and hastened to reflect it in its updated corporate identity.
The main objective of the update was to distance ourselves from the scandal and demonstrate a new, innovative approach to improving digital security and application capabilities. The modern logo has adopted a stricter visual form, which conveys the seriousness of the application’s intentions and the importance of its tasks. A departure from some of the playfulness of the past, which is more characteristic of a direction toward protecting computers from accessing the Network for games, communication, and private needs, has become a direct necessity. Modern security covers more areas. One of them was business security, without which critical problems can arise, leading to losses far greater than those of individuals. Here is the theft of information and finances, business and secret data, and much more, which can cause the loss of positions and the complete collapse of the business. This provides users with a visual cue to reconsider network security, drawing their attention to Avast One’s innovative approach.
The updated Avast logo should help resolve this issue. Its updated composition, which, while retaining the general concept of the previous version, provided a completely new approach to the brand’s visual identity. First of all, the changes affected the text’s font, so a variant of the Luxora Grotesk Medium type was selected. With some modifications, smoothing of the acute right corner of the top of the lowercase “A,” and a closer arrangement of the text letters, it provided ease and quickness of memorability with some of its “seriousness.” The second step was to completely change the sign in front of the brand name. While maintaining the color scheme, it acquired a clear circular outline with white, drop-shaped figures of varying sizes. Each upper one is larger than the previous one.
