Bank of Baroda is a banking institution founded in 1908 by maharajas and state reformer Sayajirao Gaekwad III and a group of the richest individuals in India. It is currently one of the top three financial lenders in the country.
Meaning and History
The career of BoB (as it is called in abbreviated form) began with personal contributions from the Baroda region’s noble representatives, so the company started as an individual structure. Gradually, the banking organization expanded its activity area, covering Kenya and Uganda, where it opened its branches. She then extended her influence to Europe, founding a London branch in the UK. In 1969, the bank was nationalized and passed under the state’s jurisdiction, without losing its popularity and well-deserved success in the financial sector.
Many years later, in September 2018, the institution was slated to merge with two more financial companies – Vijaya Bank and Dena Bank. This procedure was officially completed in April 2019. Since the merger initiator was BoB, who made a significant monetary contribution to the common fund, the new structure received his name. This is how India has the third-largest lender after SBI and ICICI bank.
All this time, the sign of the Bank of Baroda’s visual identification remained the same as at the dawn of its appearance – in 1908. Having become well-known in the country and abroad, it has never changed so that the company does not lose its clients and its reputation as a reliable lender. The logo was inherited by the newly formed financial structure, which appeared in 2019.
Font and colors of the Emblem
The bank’s symbolism is a successful combination of text and graphics. On the left is a hand-drawn character in the shape of a large “B.” The letter is double, which is emphasized by the right-sided outline, which repeats the silhouette formed from the name “Bank of Baroda.” It contains both Bs at once. The symbols are separated by white space of the same configuration. In the lower-left corner, there is a half-disk of the sun with rays going up. They are depicted as five thin stripes of different lengths.
The second part of the logo is an inscription made in two languages. At the top, Hindi is used – the state language in India. The text is written in a special calligraphic script called Devanagari, with a special connecting line. Below is the same phrase, but in the English version. This is because many people in India communicate in English, as the country used to be the largest colony of Great Britain.
Although the logo contains inscriptions in two languages, they use the same type of typeface. This technique makes the emblem stylistically integral. Phrases have a slight slope to the right. The first letters in words are uppercase; the rest are lowercase. Sans Serif of medium thickness is used as the base font.
All elements are painted in one palette, which consists of a combination of white and orange. Moreover, the latter color has a pastel shade close to the color of a sandy desert.