Bella+Duke, a company known for its focus on natural pet nutrition and raw pet food crafted by nutritionists and approved by veterinarians, has introduced a fresh visual identity. The updated logo reflects the brand’s commitment to simplicity and clarity and its mission to provide wholesome food for pets.
At the heart of the new design is an emblem that creatively combines the silhouettes of a dog and a cat into a plus sign. This clever use of positive and negative space highlights the brand’s inclusivity of cats and dogs. While innovative, the design requires a closer look to fully appreciate the dog’s shape, especially in smaller sizes. Despite this, the emblem effectively conveys Bella+Duke’s focus on the health and care of pets.
The wordmark accompanying the emblem features a geometric sans-serif typeface chosen for its clean and balanced appearance. The straightforward design, with short ascenders and no unnecessary flourishes, enhances readability and gives the logo an approachable and modern feel.
The refreshed identity’s color palette plays an important role. A deep greenish blue takes center stage, representing trust, natural ingredients, and stability. This choice replaces the secondary orange accent from the previous logo, resulting in a more unified and refined look that aligns with the brand’s focus on reliability.
The previous logo featured a playful design with a pet bowl shape and heart symbol, emphasizing care and nutrition. The new design shifts toward minimalism, focusing on emotional connection and functionality. This change reflects Bella+Duke’s evolution and its goal to resonate with pet owners looking for trustworthiness and compassion in their food choices.
Supporting design elements, such as using the Youth typeface in headline graphics, add a playful touch to the brand’s marketing materials. However, the mix of styles, including geometric precision and varied photography, suggests the brand is still exploring its broader visual direction.
Bella+Duke’s updated logo and identity reflect its growth and adaptation to modern design trends while staying true to its core values. Combining creativity and practicality, the new branding appeals to pet owners prioritizing their pets’ health and happiness, reinforcing the company’s place as a trusted name in natural pet nutrition.
