The Turkish internet provider Turknet has launched a large-scale brand update that the team worked on for 8 months. The new identity reflects the company’s free-spirited, progressive character, emphasizing its approach to technology and its users.
The update was not limited to appearance. It is based on the idea of accessible, fast, and unlimited internet without imposed conditions or restrictions. The logo is minimalist, with simple, smooth shapes that convey a sense of speed and modernity. The purple color symbolizes technology and energy, reinforcing Turknet’s individuality among competitors.
The Roobert typeface used in the identity was chosen for its versatility. Its lines highlight the brand’s modern character and harmonize with the logo. Together, they form a unified visual image that resonates with an audience valuing freedom and innovation.
A dedicated section of the system is reserved for abstract figures called “perspectives.” They represent the diversity of users’ viewpoints and the idea of open dialogue between the brand and society. The color palette covers a wide range of shades, emphasizing the openness of the digital world and the diversity of consumer expectations.
A 2022 study found that Turknet is perceived as a brand that challenges conventional approaches and upholds liberal principles in technology. These findings formed the foundation of the new identity, which coincided with the company’s upcoming 30th anniversary. Today, Turknet serves more than 1.3 million customers and promotes free internet access as an essential right for modern humanity.
The new style became a step forward in Turknet’s development. It strengthened the brand’s position as a technological leader capable of transforming the communications market and shaping a culture of digital freedom.
