Bellerose, the Belgian fashion brand celebrated for its modern yet timeless designs, has introduced a new logo and updated visual identity. The redesign reflects the brand’s evolving vision, embracing simplicity and modernity while paying subtle homage to its heritage. This fresh approach aims to connect with both loyal customers and a broader audience.
With its hand-lettered, inky style, the previous logo drew inspiration from vintage American signage. Its intricate details and Art Nouveau touches gave it a nostalgic and crafted feel, tying back to the company’s origins. However, as the brand moved toward a more contemporary aesthetic, the previous visual style felt out of sync with its direction, prompting an update.
The new logo features a clean Neo-grotesque typeface with bold, straightforward typography. The tightly spaced characters create a sense of compact strength, while a unique right-angle modification to the “r” adds a touch of individuality to the otherwise neutral design. Opting for all lowercase letters gives the logo a softer, more approachable tone while maintaining a sleek, modern look.
Eliminating decorative elements streamlines the design, resulting in a minimalistic and refined presentation. Removing the period at the end of the brand name enhances visual balance and complements the clean aesthetic. The black color palette remains unchanged, preserving its timeless elegance, but the updated typeface gives the logo a fresh and dynamic edge.
This rebranding underscores the company’s transition to a more universal and contemporary style. The simplicity of the new design ensures it works seamlessly across various platforms, from digital media to product packaging, while maintaining a commitment to quality and craftsmanship.
The updated logo reflects the ability to adapt to modern trends without losing sight of heritage. By adopting a bold yet understated visual identity, the brand reinforces its place in the fashion world and strengthens its appeal to long-standing fans and new customers. The redesign encapsulates a dedication to style and craftsmanship, marking a meaningful step forward in its journey.
