Bertolli Logo

Bertolli Logo PNG

The Italian food company chose the Bertolli logo in a classic style with large block letters. They make the inscription clear and visible, so the name immediately catches the eye. For greater concentration of attention, the designers circled it with a red oval and added a coat of arms with a crown at the top.

Meaning and History

The first version of the logo was relevant for more than a hundred years, but since 1991, there have been as many as three redesigns. Visual recognition of the brand “Bertolli” is at a high level. All variations of the logo look authentic and luxurious. They reflect the history and heritage of the company.

What is Bertolli?

First of all, this is a company that has established itself as one of the leaders in the Italian market for the production of canned food and other food products over the years of its existence.

1865 – 1991

The first version of the logo was introduced in 1865. It contained the name of the company on a golden background. The word signature “Bertolli” used a classic sans-serif typeface. Capital letters are easy to read, and therefore the buyer had no problems identifying the brand on store shelves. Despite the severity and conciseness, the logo looks quite high quality and natural, given that at that time, the company was engaged in the sale of olive oil.

1991 – 2001

The variant of the logo that appeared in 1991 was significantly different from its predecessor. It was an emblem, the features of which were minimalism and not overloaded with unnecessary elements. The company name, in white letters, was inside a red oval. The classic bold serif font with white caps looks fresh and modern. Around the name, you can see the light black letters that create a shadow. Thus, “Bertolli” customers had a feeling of three-dimensionality of the picture.

2001 – 2005

The 2001 update made the logo more modern and confident. The rich red color of the oval looked quite impressive in the context of the verbal inscription inside it. The font style has remained unchanged. At the same time, at this stage, not black but a barely noticeable green outline was used. Below the main title was the word “Lucca” in cursive letters using gold.

2005 – today

Again, the word inscription remained unchanged in terms of the font and the style used. At the same time, the red oval received a double contour – white and golden. With the help of this element, a feeling of confidence and strength was created. Instead of the word “Lucca” appeared the inscription “Dal 1865”. It is done in dark yellow capital letters using a classic sans-serif typeface. However, the main change concerns the addition of the coat of arms at the top of the oval. It depicts a royal ornament, indicating that the company is one of the leaders in the market.

Font and Colors

Even though the brand name used a classic font, it looked stylish and modern, making the company stand out from the competition. This chic font with serifs and capital letters immediately grabs the target audience’s attention. Globally speaking, the font “Bertolli” is as close as possible to FS Sally Pro Heavy and URW Antiqua ExtraNarrow Extra Bold. However, they have been slightly modified.

The red-white-gold color palette is the basis of the logo. This combination directly indicates that the company is a respected and powerful project in the market, including that it has considerable experience, which it values ​​above other qualities.

Bertolli color codes