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Black Lives Matter Logo

Black Lives Matter Logo
Black Lives Matter Logo PNG

Black Lives Matter is a worldwide movement supported by many organizations, groups of people, and individuals. This is both its name and slogan and even a political demand. The process is not localized – it is international. However, it originated in the United States as a disagreement with the acquittal against George Zimmerman, who shot the African American teenager Trayvon Martin in early 2012. The opposition began in 2013 and was supported by the hashtag #BlackLivesMatter, which became the motto against violence and racism. In particular, it aims to support blacks.

Meaning and History

Black Lives Matter Logo History
Evolution of the Black Lives Matter Logo

Expressions of dissatisfaction with police action and impunity initially spilled over into local protests. But with each new case of violent deaths of representatives of the dark-skinned race, it acquired an increasingly large-scale character and went beyond one street – it covered cities. For example, another portion of the protest reasons was added after the deaths of Michael Brown from Ferguson, Missouri, and Eric Garner from New York, who also died tragically as a result of police misconduct.

Then the process became widespread and became a protest against all deaths of African Americans who lost their lives at the hands of the police, regardless of where and when it happened. The action became so influential and relevant that in 2015, activists of the protest movement took part in the 2016 presidential elections.

Several representatives (Opal Tometi, Patrisse Cullors, Alicia Garza) have developed a hashtag, which has become a global emblem and launched it to the masses. They expanded the local project to the national level, creating over 30 local chapters in 2014-2016. These people made Black Lives Matter a decentralized protest, a network of activists who have no formal hierarchy.

A new wave of outrage and widespread recognition of the logo came in 2020 when another case of violence was recorded – the murder of George Floyd by police officer Derek Chauvin from Minneapolis. Then, according to various estimates, from 15 million to 26 million people took part in protests against the bullying of blacks. The movement now has many demands and views, but they concern mainly criminal law reform and justice for racial justice. And what unites them is a striking protest logo derived from a hashtag. It currently exists in several versions.

The original logo consists of a bright yellow square on which the proclamation “Black Lives Matter” is written in three lines. The rows are left-aligned to make the words easier to read since, according to grammar rules, the English text is read from left to right. The upper inscription is made in black letters, the middle one – in white on a black rectangle (it was used to enhance the contrast). The font is even, chopped, strict, with symbols extended high. At the same time, the inter-letter space is minimal, which does not affect the readability of the call. On the contrary, thanks to the neon yellow color, words immediately catch the eye.

Black Lives Matter Symbol

There is another version of the text logo. It is made in black and white to emphasize the unity of the black and white people. It is based on a rectangle with smooth edges and clear corners. In the center (no left alignment is used here) is the well-known demand motto created and circulated by Opal Tometi, Patrisse Cullors, and Alicia Garza. It also occupies three lines: at the top, there is a white word “Black,” in the middle – black “Lives” on a light narrow rectangle, at the bottom – white “Matter.” The font, in this case, is taken differently: squat, wide, sans serif. But the letters are also close to each other, demonstrating the solidarity of the protesters.

The third version of the logo is a mirror image of the text from the first logo. The word “Black” is painted white and placed on a black background, as is the bottom inscription “Matter.” The central place is occupied by the word “Lives.” It is completely black and is on a white stripe. The text is in a thin white frame.

In addition to verbal expression of protest, the world movement uses a drawn sign. This is a raised left hand, which is clenched into a tight fist. It symbolizes a lot: unity, threat, warning, action signal. The image is black with a white background. Below, the slogan “Black Lives Matter” is written in small letters. It takes one line. The fist is drawn in a geometric style, as evidenced by the straight lines, clear corners, rectangles, and trapeziums from which it is assembled.

Font and Colors of the Emblem

Black Lives Matter Emblem

The creative team at advertising studio DDB San Francisco has turned “Black Lives Matter” into the official font. It was based on a grotesque typeface called Anton – bold, even, with right angles. It was chosen because it resembles Impact and is free.

The color palette of the movement is monochrome. In the first case, it consists of yellow and black, in all others – of white and black, reflecting the unity between representatives of different races.