BUAP Logo

BUAP LogoBUAP Logo PNG

The BUAP logo is an opportunity to show your philosophical concept. The phoenix bird on the shield symbolizes eternal life, rebirth, evolution, and development. In turn, the goddess Athena represents knowledge and wisdom that all university students should strive for.

BUAP: Brand overview

BUAP traces its origins to April 14, 1578, when Puebla’s city council asked the Jesuit order to establish a school. The Jesuits arrived on May 9 and began teaching about 20 students. On April 15, 1587, Spanish merchant Melchor de Covarrubias formally founded Colegio del Espíritu Santo. Funds from his donation later supported the construction of the Carolino building, begun in 1670.

The Jesuit college educated major colonial thinkers, including Carlos de Sigüenza y Góngora, Francisco Javier Clavijero, and Diego José Abad. In 1767, King Charles III expelled the Jesuits from Spanish territories, and Puebla’s Jesuit schools were merged into Real Colegio Carolino. The order returned in 1820, but after Mexican independence in 1821, the institution entered a long period of political renaming.

In 1825, the local congress transferred the college to the state, creating Colegio del Estado, Puebla’s first public, secular, and free college. During the French Intervention, the Carolino building was used as barracks and a prison, where Porfirio Díaz was held. In 1937, Governor Maximino Ávila Camacho transformed the college into Universidad de Puebla, with Manuel L. Márquez as the first rector.

The struggle for autonomy shaped the next decades. In 1956, the university became Universidad Autónoma de Puebla, though governors still influenced leadership. Student reform movements in 1961 led to a new charter in 1963. In 1968, the university received its new campus. On April 2, 1987, the state congress granted the title Benemérita, forming today’s BUAP, now counted among Mexico’s major universities alongside UNAM and UAM.

Meaning and History

BUAP Logo History

The slogan most accurately conveys the university’s concept and goals: “To think well to live better.” Thus, historically, BUAP has put knowledge above all else. Not surprisingly, the emblem conveys the educational tradition inherent in Mexico. Regarding the university’s new era, there have been only two logos. The only redesign came in 2014. Interestingly, although the logo was more concise and minimalist, it looks extremely modern and is associated with a reputable educational institution.

What is BUAP?

It is one of the most sought-after institutions in Mexico, with its main building located in Puebla. Not only are Mexican students interested in BUAP, but international students are as well. According to current rankings, the university is one of the 800 best globally.

before 2014

Benemerita Universidad Autonoma de Puebla Logo before 2014

The first version of the logo was introduced almost immediately after the university was founded. Moreover, it remained relevant until 2014. The basis of the logo was an emblem with verbal inscriptions at the top and bottom. It consisted of a yellow-gradient shield depicting a phoenix rising from the ashes. The red fire also indicates this. The use of this bird is probably directly related to the rebuilding of BUAP, a new branch in its development.

Interestingly, unlike the phoenix, the fire looks more three-dimensional and three-dimensional, while the bird is applied to the shield. At the top of the shield are rounded green ribbons and the image of Athena. This is a goddess from Greek mythology who symbolizes wisdom and knowledge. She is wearing a helmet and appears to be holding a shield.

Regarding the verbal inscriptions, a unified style was used for the logo: both for the name “Benemerita” at the top and for “Universidad Av Tonoma De Puebla” at the bottom. The former lettering was considerably larger. It was based on an elegant serif typeface. Black and red were used for the letters. Dots separated the words in the lower inscription.

2014 – today

Benemerita Universidad Autonoma de Puebla Logo

The 2014 redesign resulted in a more concise logo for the Benemérita Universidad Autónoma de Puebla. At least when viewed through the color palette. The original version’s color palette has been replaced with an exceptional blue shade that looks modern and stylish, evoking confidence among BUAP applicants and students.

The basis of the university’s logo was an emblem placed inside a circular frame with a double outline. Interestingly, not a solid line was used for the outline, but round dots that were slightly apart from each other. Inside the frame was the inscription “Benemérita Universidad Autónoma de Puebla.” A more modern sans-serif font replaced the font. The thinner lines gave the capital letters a certain elegance and confidence. The lettering was virtually unchanged but became more detailed. For example, the phoenix takes a significant place on the shield and looks more confident. The same goes for Athena; she becomes a noticeable emblem, with strands of hair peeking out from under the helmet. The ribbons, depicted in green in the first version, are now at the top and the bottom. The shield also has horizontal lines across the entire volume.

Font and Colors

BUAP Symbol

The current version of the word inscription is set in a classic sans-serif font, with capital letters and thin lines.

The variety of colors in the first logo variant, which was relevant before 2014, has been replaced by monotony, with only dark blue used in the current one. However, the BUAP logo did not look worse. It has the sense of restraint and rigor inherent in the popular Mexican university.