The BUAP logo is an opportunity to show your philosophical concept. The phoenix bird on the shield symbolizes eternal life, rebirth, evolution, and development. The goddess Athena represents the knowledge and wisdom all university students should strive for.
BUAP traces its origins to April 14, 1578, when Puebla’s city council asked the Jesuit order to establish a school. The Jesuits arrived on May 9 and began teaching about 20 students. On April 15, 1587, Spanish merchant Melchor de Covarrubias formally founded Colegio del Espíritu Santo. His donation later funded the construction of the Carolino building, begun in 1670.
The Jesuit college educated major colonial thinkers, including Carlos de Sigüenza y Góngora, Francisco Javier Clavijero, and Diego José Abad. In 1767, King Charles III expelled the Jesuits from Spanish territories, and Puebla’s Jesuit schools were merged into Real Colegio Carolino. The order returned in 1820, but after Mexican independence in 1821, the institution entered a long period of political renaming.
In 1825, the local congress transferred the college to the state, creating Colegio del Estado, Puebla’s first public, secular, and free college. During the French Intervention, the Carolino building was used as barracks and a prison, where Porfirio Díaz was held. In 1937, Governor Maximino Ávila Camacho transformed the college into Universidad de Puebla, with Manuel L. Márquez as the first rector.
The struggle for autonomy shaped the next decades. In 1956, the university became Universidad Autónoma de Puebla, though governors still influenced leadership. Student reform movements in 1961 led to a new charter in 1963. In 1968, the university received its new campus. On April 2, 1987, the state congress granted the title Benemérita, forming today’s BUAP, now counted among Mexico’s major universities alongside UNAM and UAM.
Meaning and History
The slogan best captures the university’s concept and goals: “To think well to live better.” Thus, historically, BUAP has put knowledge above all else. Not surprisingly, the emblem conveys Mexico’s educational tradition. In its modern era, the university has had only two logos. The only redesign came in 2014. Interestingly, although the logo was more concise and minimalist, it looks extremely modern and is associated with a reputable educational institution.
What is BUAP?
It is one of Mexico’s most sought-after institutions, with its main building in Puebla. Mexican students are interested in BUAP, and so are international students. According to current rankings, the university is among the top 800 globally.
before 2014
The university introduced the first version of the logo almost immediately after its founding. It remained in use until 2014. The logo featured an emblem with text at the top and bottom. It consisted of a yellow-gradient shield depicting a phoenix rising from the ashes. The red fire also indicates this. This bird likely relates directly to BUAP’s rebuilding, a new phase in its development.
Interestingly, unlike the phoenix, the fire looks more three-dimensional, while the bird is applied to the shield. At the top of the shield are rounded green ribbons and the image of Athena. This Greek mythological goddess symbolizes wisdom and knowledge. She wears a helmet and appears to hold a shield.
Regarding the verbal inscriptions, the logo used a unified style for both the name “Benemerita” at the top and “Universidad Av Tonoma De Puebla” at the bottom. The former lettering was considerably larger. It used an elegant serif typeface. The letters were black and red. Dots separated the words in the lower inscription.
2014 – today
The 2014 redesign resulted in a more concise logo for the Benemérita Universidad Autónoma de Puebla. At least in its color palette. The original color palette was replaced with an exceptional blue shade that looks modern and stylish, evoking confidence among BUAP applicants and students.
The university’s logo features an emblem inside a circular frame with a double outline. Interestingly, the outline used no solid line; instead, it used round dots spaced slightly apart. Inside the frame, the inscription read “Benemérita Universidad Autónoma de Puebla.” A modern sans-serif font replaced the original. The thinner lines gave the capital letters a certain elegance and confidence. The lettering was virtually unchanged but became more detailed. For example, the phoenix takes up more space on the shield and looks more confident. The same goes for Athena; she becomes a noticeable emblem, with strands of hair peeking out from under the helmet. The ribbons, depicted in green in the first version, now appear at the top and bottom. The shield also has horizontal lines across the entire volume.
Font and Colors
The current version of the word inscription is set in a classic sans-serif font, with capital letters and thin lines.
The first logo variant’s color palette, which was relevant before 2014, has been replaced with a more uniform palette that uses only dark blue in the current version. However, the BUAP logo did not look worse. It conveys the restraint and rigor inherent in a popular Mexican university.




