Butterfinger Logo

Butterfinger LogoButterfinger Logo PNG

The discreet Butterfinger logo is used by the brand of chocolate bars, but the popularity of its products is also very high thanks to it. The fact is that the company has focused on the quality of the product rather than on the marketing strategy. That’s probably why the logo changes incredibly often because it has to match the bars’ taste.

Butterfinger: Brand overview

Founded: 1923
Founder: Otto Schnering
United States
Website: butterfinger.com
Butterfinger is an American company that specializes in the production of chocolate bars. Founded in 1923 in the United States, and since then, it has spread throughout the world. The brand’s products are sold in more than 100 countries worldwide. In 2018, the Ferrero Corporation bought the rights to use Butterfinger.

Meaning and History

Butterfinger Logo History

It is conditionally possible to divide the history of the Butterfinger brand into stages before and after the sale of the rights to Nestle to Ferrero. For the entire period of the company’s operation on the market, there have been 13 logo updates. Each brought new elements.

What is Butterfinger?

First of all, it is a world-famous company, one of the leaders in the production of chocolate bars, which are sold more than 10 million daily.

1923 – 1932

Butterfinger Logo 1923

The first version of the logo was introduced in 1923 and lasted nine years. It consisted of the brand name in blue letters on an orange background. The classic bold font was taken as the basis. Their feature was white outlines that highlighted the inscription. An additional element of the logo is the inscription “Curtiss,” located above the brand name.

1932 – 1934

Butterfinger Logo 1932

The first redesign took place in 1932. The writing style of the word inscription remained identical, except that all the letters in the word “Butterfinger” were made wider. The background in the form of an orange rectangle was preserved, but at the same time, its upper part was occupied by the image of a boy. He was wearing a red shirt and was holding a loudspeaker in his hands. This instrument was inscribed with “Curtiss Candies.” The loudspeaker also featured the company’s slogan in white letters on a red background.

1934 – 1936

Butterfinger Logo 1934

Two years later, the decision was made to delete the image. The verbal name “Butterfinger” has also changed. We are talking about a font that has changed to a more elegant one. Each letter had a barely noticeable white outline. Interestingly, there was an element with the price “1c” between the two parts of the brand name, located inside the white diamond.

1936 – 1950

Butterfinger Logo 1936

The verbal inscription remained identical to the previous version, including the white outline. Also, as part of this update, it was decided to return the image with the boy. At the same time, the rhombus with the price tag was moved to the right side and was located above the letter “e.” At this stage, the price was “5 cents”. She was depicted in bold white letters inside a red diamond with a small white and red outline.

1950 – 1952

Butterfinger Logo 1950

This redesign resulted in a more minimalist look for the company logo. The bold serif font looked similar to the previous versions, but the characters were narrower. The background, in the form of a yellow rectangle, remained unchanged.

1952 – 1964

Butterfinger Logo 1952

At this stage, special attention was paid to changing the color palette. The blue color of the wordmark has become darker but, at the same time, brighter compared to previous versions. The background, in turn, has become lighter and more attractive to buyers of the company’s products.

1964 – 1968

Butterfinger Logo 1964

The inscriptions on the company logo have become significantly lighter compared to previous versions. Even though they remained blue, the lighter shade of this color gave the impression that they were white. The bright yellow background continued to radiate positive energy, indicating the company’s potential.

1968 – 1975

Butterfinger Logo 1968

Thanks to the new redesign, the familiar dark blue color of the title block have returned. At the same time, the font was significantly improved for the first time in a long time. With the help of neatly rounded corners of the letters, the logo was given elegance and modernity. Thanks to the rounded corners of the letters, the distance between them seemed minimal.

1975 – 1983

Butterfinger Logo 1975

In 1975, Butterfinger again changed the color palette in the logo elements. A new shade of yellow was chosen for the background, namely mustard. The letters in the word inscription became wider. At the same time, there was a gap between the letters. The contrast of colors between the wordmark and the background made the logo more vibrant and authoritative.

1983 – 1998

Butterfinger Logo 1983

The most significant redesign since the first presentation of the logo took place in 1983. It has been completely updated. The background color was still yellow but looked more modern than the previous versions. The word inscription is similar in style to the logo of 1975-1983, but all the letters have become italic. The color of the name has become brighter and more attractive. There are also two contours – white and orange. Thus, there was a sense of three-dimensionality.

1998 – 2004

Butterfinger Logo 1998

In addition to the name “Butterfinger,” other verbal inscriptions appeared for the first time. For example, the traditional Nestle logo was added above it. The name’s font has changed due to fewer rounded corners in the letters. With the help of a blue gradient and yellow outlines, the word “Butterfinger” seemed to be more voluminous. Also, the background in the form of a yellow rectangle became even brighter.

2004 – 2018

Butterfinger Logo 2004

A 2004 redesign resulted in a new variant of the title’s location. All letters were raised at an angle from left to right. The “Nestle” logo was on the left side above the “utt” part of the main inscription. Also, you can see a minimal white outline on it, which gives confidence and professionalism to the company.

2018 – 2019

Butterfinger Logo 2018

The new variation of the logo features the same diagonal letters. Despite using a blue gradient as the main color palette, it has become more saturated and different from previous options. In turn, the “Nestle” logo was now above the “er” element in the word “Butterfinger.”

2019 – today

Butterfinger Logo

The latest redesign to date has led to a simplification of the logo. The main title was also done with a gradient, but it has become less noticeable. The yellow outline has also been removed. The font has been updated and refined, making the logo look more modern.

A barely noticeable white and blue shadow adds minimal volume to the logo. Today’s version of the logo evokes a sense of reliability and quality. The color palette, which has gone through years and dozens of redesigns, showed the company’s focus on history and tradition.

Font and Colors

Butterfinger Symbol

Changes to the font for the logo were minimal. This is a classic bold sans-serif typeface with thick lines and rounded lettering.

For all the time, the name of the company was made only with the help of blue and its shades. This indicates that the company is working in one direction and will not change it. In addition, the blue color looks modern and stylish, especially when using its gradient and outlines. Also, the background color remained unchanged, which traditionally had various shades of yellow.

Butterfinger color codes

Denim Hex color: #005cb9
RGB: 0 92 185
CMYK: 100 50 0 27
Pantone: PMS 2935 C
Ruddy Blue Hex color: #79a7d9
RGB: 121 167 217
CMYK: 44 23 0 15
Pantone: PMS 292 C

What is the meaning of the Butterfinger Logo?

The Butterfinger logo has an advertising and informational value. It informs the customers about the brand name and the product’s value. From time to time, information about the manufacturer and the composition of the chocolate bar also appeared on the emblem. The company’s slogan was also sometimes mentioned. The emblem is printed on the wrapper of the confectionery product; therefore, it acts as a label.

What does the logo symbolize Butterfinger Logo?

The Butterfinger logo symbolizes the product it represents because it is printed on the label. It evokes a feeling of high quality, bright taste, impeccable composition, and purity of ingredients so that customers have a desire to try chocolate. This is conveyed in a minimalist design, classic font, rounded letters, and colorful background.

Why is Butterfinger called Butterfinger?

Otto Schnering, the creator of chocolate, borrowed its name from sports commentators when he ran a contest to name a bar. At that time (in the 1920s), they jokingly referred to players who often lost the ball and could not keep it in their hands. This was the reason for the funny name of the bars, ‘butter fingers.’ The association was caused by the presence of peanut butter in confectionery products and their shape. This inscription remained on the Butterfinger logo.

When was Butterfinger invented?

Otto Schnering developed his chocolate in 1922. And in 1923, he introduced it to the market as a product of mass consumption. At the same time, the Butterfinger logo first appeared. The new confection consisted of a crunchy caramel and peanut butter filling topped with a thick layer of milk chocolate.

What is the Butterfinger slogan?

This confectionery brand has several slogans. Two of them feature the main ingredient of the bars: ‘Crispety, crunchety, peanut-buttery!’ and ‘Better butter finger.’ In one, the funny association that underlies the name of the sweet is beaten: ‘Nobody better lay a finger on my Butterfinger!’. There is also just a comic exclamation: ‘Dig it!’. Usually, slogans are not used in the Butterfinger logo. They are present only in advertising.