sweets Logos and Brands
Confectionery products, from chocolate bars to chewing gum and marshmallows, fill the Sweets section. Mars, Snickers, Twix, and M&M’s (Mars Inc.), Cadbury (Mondelez), Haribo with its gummy bears, and Skittles cover a market with a global volume of over $200 billion. Ferrero, with Nutella, Kinder, and Ferrero Rocher, competes with Alba, Italy, while Nestlé Japan’s Kit Kat comes in dozens of exotic flavors, from matcha to sake. The logos in this section evoke images of joy, childhood, and sweetness, and the brands sell impulse goods, whose position at the supermarket checkout is among the most expensive square centimeters of retail space.
