Chupa Chups Logo

Chupa Chups LogoChupa Chups Logo PNG

The original visualization of Chupa Chups, whose logo was created by Salvador Dali, provided recognition for the brand founded back in 1958. Bright and attractive graphics for children were supported by understandable information. The word “chupar” is Spanish for “to suck.”

Chupa Chups: Brand overview

Founded: 1958
Founder: Enric Bernat
Headquarters:
Barcelona, Spain
Website: chupachups.com
Logo downloads:
Chupa Chups is a confectionery company from Spain that is famous for its round candies. It appeared in 1958 when Enric Bernat bought out Granja Asturias, which produces apple jam. The idea to stick sweets on a stick came to him after watching the children. The businessman noticed that his main consumers were dissatisfied with ordinary sweets: their hands became sticky, because of which their parents often fought. Now the brand belongs to the Italian-Dutch corporation Perfetti Van Melle and offers more than a hundred varieties of candies.

Meaning and History

Chupa Chups Logo History

What is Chupa Chups?

Chupa Chups is a Spanish brand owned by the Italian company Perfetti Van Melle. Its most famous product is a lollipop. Chewing gum, toys, and carbonated drinks are also sold under the Chupa Chups TM.

The prototype of the famous Chupa Chups logo appeared only in 1969. Before that, developers experimented with style, making the design understandable and attractive to the target audience.

1958 – 1961

Chups Logo 1958-1961

The first emblem is very simple: it contains the stylized red “Chups” lettering in handwritten script. This word is derived from the Spanish verb chupar, which means “to suck.”

1961 – 1963

Chupa Chups Logo 1961-1963

A new logo with the motto “Es rodo i dura molt, Chupa Chups” became part of the marketing campaign. The phrase is translated from Catalan as “It is round and very long.” The original word “Chups” has hardly changed: the designers have placed it diagonally and made the lines a little thinner. The background is a bright yellow rectangle.

1963 – 1969

Chupa Chups Logo 1963-1969

In 1963, a two-color trademark appeared on the labels. Above is the black “Chupa” lettering in a standard serif typeface. Bottom – red “Chups,” stylized as handwritten text.

1969 – 1990

Chupa Chups Logo 1969-1990

The 1969 logo is the creation of the Spanish painter Salvador Dali. The confectionery company owners invited the famous artist to design their version of the Chupa Chups symbol. Dali put the brand name inside the flower. The chamomile shape seems very simple, but at the same time, it is unique. By the way, it was the renowned surrealist who advised placing the emblem on the top of the lollipops, not on the side, to catch the eye of customers immediately.

1990 – today

Chupa Chups Logo 1990-present

Despite the immense popularity of the logo created by Salvador Dali, they decided to change it. The designers modernized the corporate identity by repainting neon yellow flower and surrounding it with three contours: gray-green, red, and white. They also updated the font, changing the spelling of the “C” and “S” in the word “Chups” and depicting “Chupa” in handwritten script.

Font and Color of the Emblem

Chupa Chups Emblem

The modern Chupa Chups logo looks like a flower with eight rounded petals. This is Salvador Dali’s idea, although the general style differs markedly from that suggested by the Spanish painter. Designers have departed from restrained minimalism, added many small details, and arched lines. They also changed the inscription located in the center of the chamomile, making the words symmetrical.

The first advertising slogan, which was supposed to attract the attention of Spanish consumers, read: “Chupa Chups.” The ads became so viral that they decided to change the name of the sweets, and that is how they began to be called Chupa Chups. From that moment, sales began to grow and expand in countries close to Spain. The first slogan also included the following: és rodó i dura molt, Chupa Chups translated from Catalan means “it is round and lasts a long time.” One of the most important decisions was to replace the wooden stick with a plastic one, as this would be much cheaper. After some time, it was decided to make a new logo, and then Enrique turned to his friend and great artist, the famous surrealist Salvador Dali.

Chupa Chups Emblem

According to the popular version, it took the genius only an hour to create a logo, according to another source: the artist painted for hours in newspapers, which became the hallmark of Chup Chups. One way or another, Dali’s idea turned out to be extremely simple: place red letters on a yellow daisy flower. The rebranding of the logo was made only once, in 1988.

Chupa Chups Symbol

Until 1990, the logo was combined with two fonts: antique with short serifs and handwritten with curls. A modern trademark is not so varied in terms of typography. The phrase “Chupa Chups” is kept in the same style, and the “s,” which was previously printed, became handwritten.

To make the candy wrapper attractive and to interest the children’s audience, the designers used several colors. As the main ones – red and yellow, as additional ones – gray-green and white. The vibrant palette matches the chamomile shape, balancing the illusory simplicity of the emblem.

Chupa Chups color codes

Rich Carmine Hex color: #d0073e
RGB: 208 7 62
CMYK: 0 97 70 18
Pantone: PMS 199 C
Cadmium Yellow Hex color: #fff400
RGB: 255 244 0
CMYK: 0 4 100 0
Pantone: PMS 3955 C
Bronze Hex color: #a79352
RGB: 167 147 82
CMYK: 0 12 51 35
Pantone: PMS 4505 C

Chupa Chups founder Enric Bernat complained to his friend Salvador Dalí that his brand does not have a logo. The famous surrealist enthusiastically took up the design because he never gave up on lucrative projects.

Who invented Chupa Chups?

Spanish businessman Enric Bernat Fontlladonosa came up with the idea to put a lollipop on a stick. And the Chupa Chups brand name was coined by employees of an advertising agency that Enric hired to promote the product.

The handwritten text on the Chupa Chups logo is by Salvador Dalí. It is not a specific font but a collection of individual glyphs. Typefaces are very similar in style – Vitrina, Creampuff, Home Run Script-roman.

Who owns Chupa Chups?

The Chupa Chups trademark is owned by the Italian company Perfetti Van Melle. She specializes in the production of chewing gum and candy.

The purpose of the Chupa Chups logo is not just to decorate confectionery. It acts as a label for sweets and, at the same time, serves as a marketing tool. Especially for this, the manufacturer places it not on the side but on top of the lollipop so that it looks as attractive as possible while maintaining readability and so that the emblem remains even, without wrinkles from the wrapper.

The Chupa Chups logo symbolizes a round candy, so it also has a somewhat round shape. The petals, reminiscent of a chamomile flower, were suggested by Salvador Dali so that the emblem stands out clearly on the top of the round lollipops. And the name speaks of the purpose of sweets: they need to be sucked because this is how the word ‘chups’ is translated from Spanish, which comes from the verb ‘chupar.’

Yes, Salvador Dalí created the Chupa Chups logo, which was personally requested by Enric Bernat, the owner of the confectionery company. The artist's version appeared in 1969 and is still in use today. It has the shape of a flower with improvised petals. In 1990, the designers slightly corrected the emblem, adding three arches along the edges - white, red, and bronze. Dalí also moved the symbol from the side of the wrapper to the center so that the title graphic was on top.

The Chupa Chups logo was designed by the famous surrealist Salvador Dalí in 1969. Until that time, the lollipop manufacturer had only a name imitating handwritten text. The artist suggested a suitable background for it - a circle with petals resembling a flower. For the red inscription, the author chose a yellow base: this is how the sign instantly attracts the attention of buyers. And to make it more visible, Dalí recommended placing it on top of the candies and not on the side.

What is the Chupa Chups slogan?

The first slogan of the company, created by Enric Bernat in 1958, was the phrase in Catalan ‘És rodó i dura molt, Chupa Chups,’ which in English means ‘It's round and long-lasting.’ The modern motto is more practical and socially significant, although not without a marketing background: ‘Stop smoking, start sucking!’. They are not used in the Chupa Chups logo and serve for promotional purposes.

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