Chupa Chups Logo

Chupa Chups LogoChupa Chups Logo PNG

The original visualization of “Chupa-Chups,” whose logo was created by Salvador Dali, provided brand recognition founded back in 1958. Bright and attractive graphics for children were supported by clear information. The word “chupar” in Spanish means “to suck.”

Chupa Chups: Brand overview

Founded:1958
Founder:Enric Bernat
Headquarters:
Barcelona, Spain
Website:chupachups.com
Chupa Chups is a confectionery company from Spain known for its round candies. It emerged in 1958 when Enric Bernat acquired the company Granja Asturias, which produced apple jam. The idea to stick candies on a stick came to him after watching children. The businessman noticed that his main consumers were dissatisfied with regular candies: their hands became sticky, causing parents to scold them often. Now, the brand is owned by the Italo-Dutch corporation Perfetti Van Melle and offers over a hundred varieties of candies.

Meaning and History

Chupa Chups Logo History

The prototype of the famous Chupa Chups logo only appeared in 1969. Before that, developers experimented with style, making the design understandable and attractive to the target audience.

What is Chupa Chups?

Chupa Chups is a Spanish brand owned by the Italian company Perfetti Van Melle. Its most famous product is a lollipop. Under the Chupa Chups brand, chewing gum, toys, and soft drinks are also sold.

1958 – 1961

Chups Logo 1958-1961

The first emblem is very simple: it contains a stylized red inscription, “Chups,” executed in a handwritten font. This word comes from the Spanish verb chupar, which means “to suck.”

1961 – 1963

Chupa Chups Logo 1961-1963

The new logo with the slogan “Es rodo i dura molt, Chupa Chups” became part of the marketing campaign. The phrase translates from Catalan as “It’s round and very long.” The original word “Chups” hardly changed: designers placed it diagonally and made the lines a bit thinner. The background is a bright yellow rectangle.

1963 – 1969

Chupa Chups Logo 1963-1969

In 1963, a two-color trademark appeared on the labels. On top is the black inscription “Chupa,” executed in a standard serif font. Below is the red inscription “Chups,” stylized as handwritten text.

1969 – 1990

Chupa Chups Logo 1969-1990

The 1969 logo was created by Spanish artist Salvador Dali. The owners of the confectionery company invited the famous artist to develop his version of the “Chupa-Chups” symbol. Dali placed the brand name inside a daisy. The shape of the daisy seems very simple, but at the same time, it is unique. By the way, it was the famous surrealist who advised placing the emblem on the top part of the lollipops, not on the side, to be immediately noticeable to customers.

1990 – today

Chupa Chups Logo 1990-present

Despite the enormous popularity of the logo created by Salvador Dali, it was decided to change it. Designers modernized the corporate style, repainting the neon-yellow flower and surrounding it with three outlines: gray-green, red, and white. They also updated the font, changing the lettering of “C” and “S” in the word “Chups” and depicting “Chupa” in a handwritten font.

Font and Colors

Chupa Chups Emblem

The modern Chupa Chups logo resembles a flower with eight rounded petals. This was Salvador Dali’s idea, although the overall style is noticeably different from what the Spanish artist proposed. Designers moved away from restrained minimalism and added many small details and arch-like lines. They also changed the inscription located in the center of the daisy, making the words symmetrical.

The first advertising slogan, which was supposed to attract the attention of Spanish consumers, said: “Chupa-Chups.” The advertisement became so viral that it was decided to change the name of the candies, and so they were called “Chupa-Chups.” From that moment, sales began to grow and expand in countries close to Spain. The first slogan also included the following: és rodó i dura molt, Chupa Chups, which translates from Catalan as “it’s round and long-lasting.” One of the most important decisions was to replace the wooden stick with a plastic one, as it was much cheaper. After some time, it was decided to make a new logo, and then Enrique turned to his friend and great artist, the famous surrealist Salvador Dali.

Chupa Chups Emblem

According to one version, it took the genius only an hour to create the logo; according to another, the artist spent hours drawing on newspapers, which became the hallmark of “Chupa-Chups.” Either way, Dali’s idea was extremely simple: to place red letters on a yellow daisy flower. The rebranding of the logo was only done once, in 1988.

Chupa Chups Symbol

Until 1990, the logo combined two fonts: an antiqua with short serifs and a handwritten one with curls. The modern trademark is not so diverse in terms of typography. The phrase “Chupa-Chups” is kept in a uniform style, and the letter “c,” which was previously printed, became handwritten.

To make the candy wrapper attractive and interest the child audience, designers used several colors as the main ones – red and yellow, as additional – gray-green and white. The bright palette is combined with the shape of the daisy, balancing the emblem’s illusory simplicity.

Chupa Chups color codes

Rich CarmineHex color:#d0073e
RGB:208 7 62
CMYK:0 97 70 18
Pantone:PMS 199 C
Cadmium YellowHex color:#fff400
RGB:255 244 0
CMYK:0 4 100 0
Pantone:PMS 3955 C
BronzeHex color:#a79352
RGB:167 147 82
CMYK:0 12 51 35
Pantone:PMS 4505 C

FAQ

Why did Dali create the “Chupa-Chups” logo?

The founder of Chupa Chups, Enric Bernat, complained to his friend Salvador Dali that his brand had no logo. The famous surrealist enthusiastically took up the development, as he never refused profitable projects.

Who invented “Chupa-Chups”?

Spanish businessman Enric Bernat Fontlladosa came up with the idea to put a lollipop on a stick. The name of the brand Chupa Chups was invented by employees of the advertising agency that Enric hired to promote the product.

What font is used in the Chupa Chups logo?

The handwritten text on the Chupa Chups logo was done by Salvador Dali. It’s not a specific font but a set of individual glyphs. The fonts are very similar in style – Vitrina, Creampuff, Home Run Script-roman.

Who owns “Chupa-Chups”?

The Chupa Chups trademark is owned by the Italian company Perfetti Van Melle. It specializes in the production of chewing gum and candies.

What is the significance of the Chupa Chups logo?

The Chupa Chups logo is not just for decorating confectionery products. It acts as a label for sweets and simultaneously serves as a marketing tool. Specifically for this purpose, the manufacturer places it not on the side but on top of the lollipop so that it looks as attractive as possible, maintaining readability, and so that the emblem remains flat, without wrinkles from the wrapper.

What does the Chupa Chups Logo symbolize?

The Chupa Chups logo symbolizes a round candy, so its shape is somewhat round. The petals, resembling a daisy flower, were proposed by Salvador Dali to make the emblem clearly stand out on top of round lollipops. And the name speaks of the purpose of the sweets: they need to be sucked, as the word “chups” from Spanish, which comes from the verb “chupar,” translates.

Did Salvador Dali create the Chupa Chup logo?

Yes, Salvador Dali created the “Chupa-Chups” logo, which was personally requested by Enric Bernat, the owner of the confectionery company. The artist’s version appeared in 1969 and is still used. It has the shape of a flower with improvised petals. In 1990, designers slightly corrected the emblem, adding three arcs on the edges – white, red, and bronze. Dali also moved the symbol from the side of the wrapper to the center so that the main graphics were on top.

Who developed the Chupa Chups lollipop logo?

The Chupa Chups logo was developed by the famous surrealist Salvador Dali in 1969. Up until that point, the candy manufacturer only had a name, imitating handwritten text. The artist proposed a suitable background for it – a circle with petals resembling a flower. For the red inscription, the author chose a yellow base; thus, the sign instantly attracts the attention of buyers. To make it more noticeable, Dali recommended placing it not on the side but on top of the candy.

What does the Chupa Chups slogan represent?

The first company slogan, created by Enric Bernat in 1958, was the Catalan phrase “És rodó i dura molt, Chupa Chups,” which translates to English as “It’s round and long-lasting.” The modern motto is more practical and socially significant, although not devoid of a marketing subtext: “Quit smoking, start sucking!” They are not used in the Chupa Chups logo and serve for advertising purposes.

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