Haribo Logo PNG
Haribo: Brand overview
In 1920, Hans Riegel Sr. started Haribo in Bonn, Germany. He came up with the company’s name using his name and hometown. Together with his wife, Gertruda, they began making candies in their kitchen. Gertruda was in charge of packaging.
Hans created the Dancing Bear two years later, a fruity gummy candy. This candy would later become the famous Goldbears and was very popular, helping Haribo grow.
By the 1930s, Haribo was making more factories in Germany and started selling candies in Denmark, the Netherlands, and France.
World War II made it hard for Haribo because ingredients were scarce, but the company quickly bounced back after the war and kept growing.
In the 1960s, Hans Riegel’s sons, Hans Jr. and Paul started leading the company. They opened new factories and entered new markets around the world.
1981 was important because that’s when Haribo introduced the Goldbears, gummy bears made with fruit juice that became very popular worldwide.
Haribo kept growing in the following years, making factories in Europe, Asia, and South America. By the late 20th century, you could find Haribo candies in over 100 countries.
In the 2000s, Haribo developed new candies like Sour Goldbears and Fruity Pasta and worked with other brands to make special candies for a limited time.
Haribo is a big name in candies, making over $3 billion in sales. It’s still run from Germany but has factories and offices worldwide.
Haribo’s success shows how important it is to keep coming up with new ideas and to stick to high-quality products. The company uses bright colors, fun shapes, and different textures to make candies that everyone, no matter their age, enjoys.
Even as Haribo tries new things, it stays true to its original idea. This keeps the brand strong and ensures that it will continue to make people happy with its candies for a long time, remembering all the important steps it took to get here.
Meaning and History
1922 – 1979
The Haribo logo, used from 1922 to 1979, showcases the impact of simplicity in design as a strong branding tool. The logo featured the brand name in large black letters on a white background, striking and memorable and making it highly recognizable. The name “Haribo” is a blend of the name of founder Hans Riegel and Bonn, the city where the company was founded. It tells the company’s origin story and reflects the founder’s dedication to its roots.
The choice of black letters symbolizes the company’s confidence in the quality of its products and a stable future, while the white background stands for purity and reliability. Together, these elements create an image of a dependable and confident manufacturer.
1979 – 2015
When Haribo expanded into the American market, the company aimed to create an appealing image for its products. In 1979, they revamped their emblem, moving away from the simple black and white design. The new logo featured shiny, jelly-like letters that mimicked the appearance of their gummy candies.
This design was intended to convey celebration and fun, making it memorable and broadening their consumer base. It especially targeted children with its bright, playful look. The logo’s primary red color added energy and highlighted the variety of fruit flavors Haribo offers.
Introducing this emblem was part of Haribo’s strategy to establish itself as a candy manufacturer and a creator of enjoyable and memorable experiences.
2015 – today
The brand’s modern emblem, designed like a children’s sticker, shows how design can be visually appealing and meaningful. The updated logo’s playful and cute style reflects the company’s goal to connect deeply with its young audience. The sticker-like design aims to make the brand a familiar part of children’s environments, like a decoration in their rooms or on their toys, and to become a cherished symbol of joy.
The emblem looks appealing and carries significant symbolism related to the company’s history. With the last family member leaving management, the new logo marks a new chapter while honoring the founders’ legacy. It acts as a bridge between the past and the future, showing change and continuity in the brand’s core values.
The logo’s slogan, “Happy World of Haribo,” underscores its mission to bring joy to children and adults worldwide through its products. Haribo products are a treat; they invite users into a world of fun, happiness, and freedom.
FAQ
What is the name of the HARIBO bear mascot?
The HARIBO bear mascot, Goldbear, represents the HARIBO brand known worldwide for bringing happiness. Goldbear is linked to HARIBO’s Goldbear gummy candies, which everyone loves for their great taste and quality. Goldbear is important at HARIBO events because he interacts with guests, making their time enjoyable. He only shows up at HARIBO’s events, keeping a unique bond with the brand and its fans.
What does HARIBO stand for?
HARIBO’s name combines its founder’s name, Hans Riegel, with the city of its origin, Bonn, Germany. The name is HA from Hans, RI from Riegel, and BO from Bonn. Established in 1920, the name is significant as it pays tribute to its founder and highlights the company’s roots in Bonn, which is crucial to its success. Now, HARIBO enjoys global recognition for spreading happiness through its sweets.
How many HARIBO products are there?
HARIBO makes over 1,000 kinds of candy. Their Goldbears gummy bears are well-loved, and many other sweets are available for different tastes and occasions. HARIBO is dedicated to creating new, enjoyable treats. They aim to make people happy with their candies. With a history of candy making that spans over a hundred years, HARIBO keeps pleasing customers of all ages with its expanding range of candies.
What makes Haribo special?
HARIBO is a standout candy company for its wide variety of candies and unique shapes. They use a special high-pressure method to ensure each candy shape is perfect. Their candies, known for bringing joy with fun fruit gummies, start as simple sketches. These sketches become plaster prototypes, which then turn into stamps for making lots of candies. This method highlights HARIBO’s commitment to creativity, quality, and bringing customers happiness through delicious flavors and entertaining shapes.
Can vegans eat Haribo?
Vegans often struggle to enjoy Haribo candies due to the inclusion of gelatin. This ingredient, sourced from boiling parts of animals such as cows, pigs, and fish, gives gummies their chewy quality. As vegans do not consume animal products, they find most Haribo candies unsuitable for their diet. Despite Haribo’s wide variety of candies, finding vegan-friendly options remains challenging.
Why is Haribo so chewy?
People love Haribo gummy candies because they’re chewy. This chewiness comes from gelatin, made from animal bones and skin. Gelatin does a lot for these candies. It ensures they’re just the right amount of chewy, don’t melt too fast, and keep their shape.
Eating a Haribo candy is a special experience. The gelatin makes the candy dissolve slowly in your mouth. This makes the sweet taste last longer and makes eating the candy more enjoyable. The act of chewing slowly can even help you relax. While chewiness might not be great in all foods, it’s perfect for gummy candies.
