Capital One is a large financial institution that issues credit cards and offers a range of banking services, including opening savings and deposit accounts. In the specialized US market, it ranks second in the field of car loans.
Meaning and History
What is Capital One?
It is a short name for Capital One Financial Corporation, an American holding company that is one of the 100 largest banks in the United States. It has commercial and consumer banking divisions as well as credit card services. The company entered the financial market in 1994. Its network of branches covers the United States, the United Kingdom, and Canada.
The bank changed its logo twice, but these updates were minor. The first time he added a checkmark above the title, and the second time he removed the gradient. The designers have kept the original identity so that the company does not lose recognition.
1994 – 2008
The old logo contained the blue and gray lettering “Capital One.” There was no space between the two words – different colors and fonts were used as a distinction. As for their location, the blue “Capital” was just above the gray “One.”
2008 – 2016
In 2008, the finance group took a radical step in terms of identity: it made the second-word blue and added a rounded checkmark to the logo to the left of the letter “O.” The new element was a red and white gradient in the middle. In the Brand New ranking, this logo is presented as one of the most unsuccessful in 2008.
2016 – today
What is Capital One's symbol?
The symbol of Capital One is an arc-shaped tick, very much like a flying boomerang. It is painted red and complements the blue wordmark, which represents the holding company’s name. The true meaning of the boomerang is anyone’s guess. It could be a confirmation of the bank’s reliability (as a checkmark) or used as a bright element to attract new customers.
Despite the criticism, the bank did not change anything. He removed the white gradient, making the checkmark completely red, and kept everything else as it was.
Font and Colors of the Emblem
What font is the Capital One logo?
This bank holding company has complicated typography because two different fonts are used in the logo. For the word “Capital,” the designers chose a modification of Frutiger Black Italic with bold slanted letters. The second half of the name is done with Minion Italic, with all the characters connected to each other. Robert Slimbach of Adobe, Inc designed this elegant typeface.
Rumor has it that Capital One spied on designing a little-known Credit One Bank with a bad reputation. Their logo is very similar: both there and there is an inscription with a checkmark located above the word “One” and is directed to the left. Only Credit One Bank adopted the logo in 2006, while Capital One presented its version a little later – in 2008. This played into an unpopular competitor’s hands: they began to confuse him with a leading American lender due to a successful coincidence.
The name of the financial institution is written in two fonts. For “Capital,” a modification of the Frutiger Black Italic sans serif is used. The second part of the lettering is in the traditional Minion Italic typeface, in which the typography of the Renaissance era-inspired Robert Slimbach. The letters in both words slope slightly to the right.
The emblem features the bank’s official colors: red (# a12830) and blue House Style (# 003a6f). They go well with each other and with a white background.