Cars24, one of India’s largest online services for selling used cars, has updated its style. The brand now appears calmer, abandoning the all-caps “CARS24” in favor of the simpler and softer “Cars24.” At the same time, the company introduced a new symbol, namely an open circle, which emphasizes that cars change owners regularly while the connection with the customer remains.
The original bright style emerged from the need to stand out in a complex, opaque market where earning customer trust was hard. Today, however, the service’s audience has changed. Many users return to the platform during life changes such as moving or starting a family. The brand no longer needs to attract attention with an aggressive tone, and the update highlights the company’s maturity and its intention to maintain ongoing interaction.
The new logo’s open circle symbolizes flexibility and continuity, indicating that a car’s life cycle continues even after a transaction. Cars24 has also changed its primary brand color to a more vibrant blue. According to the team’s concept, this color is intended to make the company’s image friendlier and more open to customers.
The redesign took the design team more than 1,200 hours to complete. The main goals were simplicity, durability, and ease of applying the identity across various contexts. The brand presented the updated style on social media, in newsletters, and in business media, signaling readiness for the next stage of development.
The company aims not to develop individual sales but to build an entire system of convenient car ownership, offering customers support at every stage. All of this aligns with the brand’s core idea, namely “Better drives, better life.”