Cash App is a financial transaction software developed by Square Corporation. This payment tool allows you to instantly receive and send money, as well as invest it in BTC or stocks. It is distinguished from other services by its Visa debit card, which can be used in shops and ATMs.
Meaning and History
The mobile app was launched in March 2015 under the name Square Cash. Later it was renamed. Users immediately noticed the simple yet stylish design, especially the dollar sign, which was initially the focus. And it is no coincidence because the whole concept of Cash App is tied to this symbol.
The main currency of the financial program is the dollar. The minimum investment amount is 1 USD. The green color of the interface is also a hint of dollars. And from the point of view of identity, “$” is both a payment service logo, an application icon, and a button to start working with money.
Font and Colors of the Emblem
The Cash App branding appears like a white “$” against a rounded green square. The typographic symbol is tilted to the right, and the diagonal line passing through it is not solid: only its ends are visible, which protrude beyond. Because of this, “$” looks like an uppercase “S” with two perpendicular stripes at the top and bottom.
There is not a single inscription on the Cash App logo – only a currency symbol. It is drawn from scratch without using standard fonts. The white “$” symbol is shown in the square’s center, which is colored bright green (# 28c101) called Square Cash. The application interface is made in the same palette.