This year, two leading privileged access management (PAM) solution providers decided to combine their capabilities and efforts. Now security for hybrid enterprises has become even more hassle-free. The new alliance opens up a wide range of opportunities for protecting critical data, electronic devices, code systems, and cloud infrastructure. This dramatically reduces risk, ensures full compliance, and simplifies security. By eliminating complexity in this area, the brand defines the boundaries of access for thousands of users worldwide. Among the company’s clients are the largest financial institutions, small businesses, secret divisions, and special and intelligence services agencies, especially those that work with critical information, data, and infrastructure. To quickly adapt to its professional environment and inform users, the brand has developed a professional visual representation that presents its new identity.
The decision to merge was based on a deep analysis of the cybersecurity landscape, which led to the important conclusion that improvements in this area are needed. As a result, the necessary flexibility was provided, and the possibility of creating unique conditions on an individual basis was created. The entire data and access structure is based on the principle of binary switches in constant motion. The new visualization is based precisely on the understanding of these features.
To facilitate the visual perception of a rather complex brand, the entire construction of the image reflection was based on the observance of the modern trend: minimalist style. A system of simple lines called “Sequences” was used to symbolize all company decisions, connecting the monogram, sign, typography, and digital space into a single whole. Each line is made in strict order from thick to thin, creating symbolic levels of security between actions available to users and areas closed to them. Such graphics helped establish a new, flexible language for this simple visual form.
The effect is enhanced by a simple sans-serif typeface, which emphasizes the attractive execution of the capital “D” that serves as the starting point for each “sequence.” Adds appeal and animation to the diamond-shaped logo. With its help, the idea of expanding the sequence to its larger form is successfully revealed.