Chase Logo

Chase LogoChase Logo PNG

The Chase logo demonstrates the turnover of cash deposits. The emblem alludes to the financial association of depositors to manage the currency flow. The organization knows how to handle money and make a constant profit.

Chase: Brand overview

Founded:September 1, 1799
New York City, New York, USA
Chase is a brand of the American monetary organization JPMorgan Chase Bank. Its name is associated with the last name of the politician and lawyer Salmon Portland Chase, although this person has nothing to do with the financial institution.

Meaning and History

Chase Logo History

The origins of Chase go back to the days before it formally appeared. At that time, only its predecessors existed, and each of these organizations had its logo. The most famous of these is the octagonal mark, developed in 1961.

What is Chase?

Chase is the abbreviation for JPMorgan Chase Bank. It is an American company that provides financial and investment banking services.

1799 – 1877

Manhattan Company Logo 1799-1877

In 1799 the Manhattan Company bank was created – the distant ancestor of Chase. Its form has survived to this day, on which basic legal information was indicated: the status of the financial institution, name, year of foundation, etc. Different fonts were used for the inscriptions, including printed and handwritten.

1877 – 1955

Chase National Bank Logo 1877-1955

In 1877, another founder of the modern JPMorgan Chase Bank appeared – Chase National Bank. His letterhead had three lines: “The Chase National Bank,” “OF THE CITY OF NEW YORK,” and “57 BROADWAY.”

1955 – 1961

Chase Manhattan World-Wide Banking Logo 1955-1961

The two institutions merged in 1955 to form the Chase Manhattan Bank. At the same time, the logo of a new financial organization appeared: the globe’s image against the background of the outline of the United States. A square frame with rounded corners surrounded the geographic features. Inside were the words “WORLDWIDE BANKING” and “CHASE MANHATTAN.”

1961 – 1976

Chase Manhattan Bank Logo 1961-1976

In the early 1960s. New York-based firm Chermayeff & Geismar was involved in the redesign. Experts have proposed eight emblems, including a version with the words “THE CHASE MANHATTAN BANK” (left) and a stylized octagon (right). It consisted of four multi-colored parts that symbolized movement. The white space in the center meant that development starts from the inside. Four figures – blue, green, brown, and black – were like the bank itself, which has many divisions.

But not all Chase Manhattan employees were ready for such experiments: more than half of top managers were against abstract symbols. On the other hand, it was rumored that the octagon was a cross-section of water pipes that were once installed by the Manhattan Company. But the ridiculous assumption was refuted by Ivan Chermayeff himself.

1976 – 2005

Chase Logo 1976-2005

After the modernization, the logo’s basis was a rectangle divided into two parts: a blue top and a red bottom. On the left was the already known octagonal figure, and on the right was the inscription “CHASE.” Both elements were white.

2005 – today

Chase Logo 2005-present

In 2004, JPMorgan Chase acquired Bank One Corporation. Marketers have a new goal – to grab customers’ attention in the states where Bank One previously had branches. This was the aim of a redesign carried out in 2005.

The developers have simplified the logo by removing the two-color rectangle. To contrast the image, they made the octagon blue and the caption black.

Chase: Interesting Facts

JPMorgan Chase & Co., commonly known as Chase, stands as a giant in the U.S. financial scene, with roots stretching back over two centuries.

  1. Early Beginnings: Chase started in 1799 with The Bank of The Manhattan Company by Aaron Burr, making it one of America’s oldest banks. It became JPMorgan Chase & Co. in 2000 after merging with several other banks, including Chase Manhattan Bank and J.P. Morgan & Co.
  2. Famous Associations: The bank has connections to notable figures like Aaron Burr and John Pierpont Morgan, indicating its deep ties to American financial history.
  3. The Chase Logo: Its logo, an octagon with a wooden water pipe, recalls its earliest form as a water company before becoming a bank.
  4. Worldwide Operations: Chase operates globally, serving millions of customers and leading corporate and government clients, highlighting its international finance influence.
  5. Banking Innovations: It pioneered ATMs in the 1960s, transforming banking convenience.
  6. Philanthropy: Chase commits substantial funds to global economic development, financial health, and sustainability.
  7. Financial Education: The bank focuses on financial literacy, providing tools and resources to help people manage their finances.
  8. Digital Banking Leadership: Chase leads digital banking, offering extensive online and mobile services for convenient finance management.
  9. Strategic Acquisitions: It has expanded through key acquisitions, like Bear Stearns and Washington Mutual’s assets in 2008, reinforcing its market dominance.
  10. Sustainability Efforts: Committed to reducing environmental impact, Chase supports clean energy and sustainable development. It is planning to facilitate $2.5 trillion in sustainable finance over ten years to combat climate change and promote sustainability.

JPMorgan Chase & Co.’s evolution from a humble beginning to a forefront position in global finance showcases its innovative spirit, strategic growth, and dedication to customer and community service.

Font and Colors

Chase Emblem

The main symbol of Chase is an abstract octagon. The Chinese coin inspired geometric design. The white square in the center represents the secure vault.

Modified Zekton Bold font was used for the inscription. Color scheme includes Bright Navy Blue (# 117ACA) and Eerie Black (# 211E1E).

Chase color codes

French BlueHex color:#117aca
RGB:17 122 202
CMYK:92 40 0 21
Pantone:PMS 3005 C
Raisin BlackHex color:#211e1e
RGB:33 30 30
CMYK:0 9 9 87
Pantone:PMS Neutral Black C

What does the Chase logo mean?

The Chase octagon is composed of disparate parts, symbolizing the structure of a bank, which has several interconnected divisions. The middle of the figure represents the center, the source of progress, and the lateral elements represent the energy of movement.

Who created Chase bank logo?

Designers created the first version of the octagonal Chase symbol from Chermayeff & Geismar & Haviv.

What is the official name of Chase bank?

The Chase brand usually refers to JPMorgan Chase Bank, NA, part of JPMorgan Chase & Co.

Who owns Chase?

The Chase brand is owned by JPMorgan Chase & Co.