The creation of a professional basketball team took three attempts. In the late 40’s Chicago Stags became the first NBA team representing Windy City. In the early ’60s, Chicago Packers/Zephyrs replaced them and, in a couple of years, moved to sunny Baltimore.
The team Chicago Bulls was founded on January 16, 1966. It plays the home games in the United Center arena along with Chicago Blackhawks from the National Hockey League. The name of the third team goes back deep into city history. In 1865, the world-famous Chicago slaughterhouse was created. The enterprise became one of the largest production facilities in the world. The territory of 2.5 square kilometers held more than 30 thousand employees who worked under the slogan, “only the scream of an animal can be wasted.” Nineteen million cattle heads were annually sold to the world. Contrary to popular belief, the first time conveyor production was used precisely in the Chicago slaughterhouse, where it was borrowed by Henry Ford, the “inventor of the conveyor.”
City legend determined the themes of the names, proposed for the club, for example, Chicago Matadors, Toreador, for some reason Beers and Blackhawks, the classic for Illinois. A young son of Dick Klein, one of the owners, was the one who closed the uncertainty. He childishly characterized the proposed collection as Thisisbunchofbull[s**t]. That’s how the name of the future basketball legends was chosen.
Bulls became the dream of any marketer: a short, sonorous name was tough as a hoof hit. The team was extremely successful: 18 years before the joining of the famous Michael Jordan Bulls went to the playoffs ten times, and the events after the 1984 draft are well known, too.
Meaning and History
The Chicago Bulls’ branding is credited to two people, making it controversial. Experts say one of them is Dean Wessel; the other is Ted Drake.
After much clarification, experts concluded that Dean Wessel invented the legendary emblem because history has preserved many details of his interaction with Dick Klein. The founder of the team asked the artist and neighbor to paint something suitable. The result is an original mark that has stood the test of time. In return, the designer received free tickets. The only tweak was the blood on the horns.
The iconic logo features an angry red bull. A ferocious gaze, flared nostrils, a formidable muzzle, and a furrowed brow indicate that he is always ready for a massive attack.
1966 – Present
The emblem of Chicago Bulls is the head of an angry red bull. The logo was created by American graphic designer Dean P. Wessel and accepted in 1966.
Dick Klein asked Mr. Wessel to use red and black, the colors of the school team in which he played. Probably, many of you will be surprised, but the designer depicted a bull, or rather his face with the team name signed over the animal. Wessel tried to make the logo as aggressive as possible, but he did not get over it, so the emblem came as quite adequate and relevant at all times. Yes, this is the only NBA team logo that has not been rebranded and changed at all. It has successfully survived to these days in its original form. It is worth noting that, given Klein’s inexplicable craving for slaughterhouses, he wanted to see droplets of blood on the horns, which added color and character, but did not violate the image’s harmony. In the early ’70s, an alternate team logo was used, but it looked different. This version of the emblem had the same bull and a cloud with an inscription “Windy City.”
Evil tongues say that after Michael Jordan leaving the team, the expression of the bull’s muzzle became less ferocious.
The debut version of the logo was the only one in the Chicago Bulls career – it is still used today. It shows the head of a bull in full face. The eyes of the animal are half-closed by the superciliary arch, so the look is very menacing. An inverted arched line is located above the nose, and three straight lines on the forehead. They say that the bull is incredibly angry. On the tips of massive and sharp horns, there are bloody traces. This hint that he has already dealt with the previous opponent and is ready to defeat the next one. At the top is the name of the team.
Font and Color
Graphic designer Dean Wessel used a serif typeface to represent the club’s name. The letters are large, rounded, in upper case. The words are arranged in two lines, one of which is located between the horns.
The official colors of the basketball team are red (head), white (horns), and black (eyebrows, wrinkles, eyes, nostrils). They convey the intensity of passion, power, blood, and determination, despite any obstacles.