For a long time, Florida remained one of the few densely populated and perspective (from a financial point of view) states that the NBA diligently avoided. The reason for such a cautious attitude is the ambiguous reputation of the state. In essence, the local sandy beaches were a kind of a shade of real Florida, the unofficial world capital of drug trafficking.
In 1987, David Stern, the Commissioner of the National Basketball Association, approved the creation of two NBA clubs in Miami and Orlando. Traditionally, Miami had already been a place where the professional basketball club was based: in 1968, the Minnesota Muskies moved here, who was later renamed into Miami Floridians.
In 1970, hoping to give the team the size of the staff, the new owners got rid of the geographical prefix, shortening the name to Floridians. The team went to the playoffs of the ABA in 1972, where it was defeated in four matches and soon ceased to exist.
It is not a surprise that Floridians have become one of those who was determined by the results of voting among the fans of the future NBA club. In addition to references to the past, all the more or less significant symbols of Florida were among the names: the sun, palm trees, tornadoes, and beaches. The names Suntan, Vice (a reference to the cult series of the ’80s), and Heat were the finalists. The victory remained for the last option.
Meaning and History
The Miami Heat logo, developed by Mark Henderson. In 1988, the newspaper “Miami Herald Newspaper” announced a competition for the best logo for the team. Among about 13,000 options, it was Mark Henderson’s option that deserved to be a symbol of the team. The emblem of one of the most popular American teams, which appeared in the year the franchise was founded. The original image of a flaming ball flying into the hoop of a basketball hoop appeared immediately and never changed. In a short time of its existence, the logo underwent only one minor update, reaching us almost in its original form.
1988 – 1999
At the beginning of its career, the newly created club announced a competition for the best emblem. A huge number of people responded to the proposal, sending about a thousand options. The administration preferred the Mark Henderson version, as they considered its logo to be well thought out, conceptual, unusual, and relevant to the theme. The figure shows a burning basketball elongated shape, at the end of which tongues of flame are visible. It has characteristic white lines and flies through a black ring. Below is two lines is the inscription “Miami Heat.”
2000 – present
The team is now using a slightly modified version. After the redesign, it retained its structure and form: only its palette was changed. The developers painted the ball brick red under the rim of the basket and orange above the hoop, and the ring itself was made white with a thin black outline. The lines on the ball were also repainted in a dark color. Although these tones seem to be too bright and emotional, they are well suited to the theme of fire, and, of course, cannot be called boring in the Miami Heat logo. By the way, red color is admitted by players as a happy tone. Now it is one of the most popular and instantly recognizable logos in the history of sports.
Font and Color of the Emblem
The logo matches the name of the club as much as possible, harmoniously conveying the meaning of the word “heat”. The hot ball’s image corresponds to the heat of passion and emotional tension that prevails on the basketball court during matches.
The emblem’s text is made with a chopped grotesque typeface with a slight tilt to the right. Some letters have individual marks: a wriggling “tail” on the “T” head and a pointed bar at “A” formed from the second leg.
The palette of the logo is classic for the fire theme. In the first version, it is orange in addition to black, in the second – intense red, orange-yellow, white, and black. This scheme is symbolic as it includes all the official Miami Heat colors.