Miami Heat Logo

Miami Heat LogoMiami Heat Logo PNG

The particularly appealing original logo of the local basketball club Miami Heat, founded in 1988, aligns with the name, revealing the essence and goals, as well as the professional orientation of the brand, reflecting the intensity of passion and tension on the court.

Miami Heat: Brand overview

Founder:Micky Arison
Miami, Florida, U.S.

For a long time, Florida remained one of the few populous and promising (financially) states that the NBA carefully avoided. The reason for such cautious behavior is the state’s ambiguous reputation. Essentially, the local sandy beaches were a kind of shadow of the real Florida, the unofficial world capital of drug trafficking.

In 1987, David Stern, the commissioner of the National Basketball Association, approved the creation of two NBA clubs in Miami and Orlando. Traditionally, Miami had already been the base for a professional basketball club: in 1968, the Minnesota Muskies moved here, later renamed the Miami Floridians.

In 1970, hoping to give the team the size of the state, the new owners eliminated the geographical prefix, shortening the name to Floridians. The team made it to the ABA playoffs in 1972, where it suffered a defeat in four matches and soon ceased to exist.

Unsurprisingly, the Floridians were among those defined by a fan vote for the future NBA club. In addition to references to the past, among the names were all the more or less significant symbols of Florida: the sun, palms, tornadoes, and beaches. The finalists were the names Suntan, Vice (a nod to the cult 80s series), and Heat. The last option won.

Meaning and History

Miami Heat Logo History

The Miami Heat logo was designed by Mark Henderson. In 1988, the “Miami Herald Newspaper” announced a contest for the best team logo. Among approximately 13,000 options, Mark Henderson’s variant earned the right to become the team’s symbol. The emblem of one of the most popular American teams, which appeared in the franchise’s founding year. The original image of a flaming ball flying into a basketball hoop appeared immediately and has never changed. Over a short period of existence, the emblem underwent only one minor update, reaching us virtually in its original form.

What is Miami Heat?

“Miami Heat” is part of the NBA’s Southeast Division and has repeatedly become the league champion. The basketball team is located in sunny Miami, Florida, and plays in the FTX arena.

1988 – 1999

Miami Heat logo Logo 1988-1999

At the beginning of its career, the newly created club announced a contest for the best emblem. A huge number of people responded, sending about a thousand options. The administration preferred Mark Henderson’s version, considering his logo thoughtful, conceptual, unusual, and relevant to the theme. The drawing features an elongated, burning basketball with visible flames at the end. It has distinctive white lines and flies through a black hoop. Below, in two lines, is the inscription “Miami Heat.”

2000 – today

Miami Heat Logo 2000-Present

The team now uses a slightly modified version. After the redesign, it retained its structure and form: only its palette changed. The developers colored the ball brick-red under the basket’s rim and orange above the hoop, and the hoop itself was made white with a thin black outline. The lines on the ball were also repainted in a dark color. Although these tones seem too bright and emotional, they fit the theme of fire well and, of course, cannot be called boring in the Miami Heat logo. Incidentally, the red color is recognized by players as a lucky tone. Now, it’s one of the most popular and instantly recognizable logos in sports history.

Font and Colors

Miami Heat Emblem

The logo maximally corresponds to the club’s name, harmoniously conveying the meaning of the word “heat.” The image of the hot ball matches the intensity of passion and emotional tension prevailing on the basketball court during matches.

Miami Heat Symbol

The emblem’s text is executed in a sans-serif, blocky font with a slight rightward tilt. Some letters have individual signs: a wriggling “tail” on the head of the letter “T” and a pointed crossbar on the letter “A,” formed from the second leg.

The logo’s palette is classic for fiery themes. In the first version, it’s orange complemented by black, and in the second, it’s rich red, orange-yellow, white, and black. This scheme is symbolic as it includes all the official colors of the Miami Heat.

Miami Heat color codes

BlackHex color:#000000
RGB:6 25 34
CMYK:30 0 0 100
Pantone:PMS Black C
RedHex color:#98002e
RGB:152 0 46
CMYK:0 100 61 43
Pantone:PMS 202 C
YellowHex color:#f9a01b
RGB:249 160 27
CMYK:0 43 100 0
Pantone:PMS 137 C


What does the Miami Heat logo represent?

The Miami Heat logo features one of the most recognizable symbols in the world of basketball – a burning ball. Moreover, the lower part of the flame is colored in the shade of sports equipment. The ball flies through the hoop, indicating that this is not just a throw but a successful hit. The club’s name is written below in slanted black font. The letters are bold, sans-serif, and the letter T and two letters A have unusual decorative elements.

How did “Miami Heat” get its name?

As it happened, the name Miami Heat was given by one of the fans as part of a team naming contest. Participants suggested various options related to suntan, beaches, and sun. But the nickname Heat won – also thematic, by the way.

When did “Miami Heat” change its logo?

As of 2021, the Miami Heat team has changed its logo only once – in 2000. The first version was created in 1988 when the basketball franchise first appeared.

What should the “Heat” mascot be?

The “Miami Heat” mascot is named Burnie. It’s an orange humanoid fireball that sometimes wears the team’s white jersey. Instead of a nose, it has a green ball, and instead of hair – feathers.