Citizens Bank is an American bank, the full name of which is Citizens Financial Group, Inc. It is on the 24th line of the internal rating of the largest financial institutions in the United States. In addition, it is one of the oldest in the country, since it was formed 193 years ago – in 1828. This institution is part of The Royal Bank of Scotland Group, which bought its last shares in 2015. The bank is now limited and operates in 11 states, including Vermont, Pennsylvania, Ohio, New York, New Jersey, Michigan, Massachusetts, Delaware, New Hampshire, Maine, and Connecticut. It owns 1,008 branches and more than 31,000 ATMs. Its head office is located in Providence, Rhode Island.
Meaning and History
The original name of this institution is Street Bank in Providence. It was under this name that he appeared in the 19th century in Rhode Island. In 1871, at the initiative of the state legislature, Citizens Savings Bank was founded, which bought out the entire parent group and formed another large structure – Citizens Trust Company.
Then he began to expand across the state, opening 29 branches. The opening of Citizens Financial Group followed this. The holding company came about later when the bank bought and took over The Greenville Trust Company. This event is dated 1954. In 1985, Citizens changed its legal status, becoming a federal stock savings bank instead of a mutual savings bank. Expansion to other states intensified in 1986 and began in Massachusetts.
Moreover, the institution’s activities took off and then fell, based on the financial situation in the country and the political situation. All this time, he entered into agreements with stores on the location of their branches, bought and attached smaller and unstable structures. In the summer of 2008, he announced the sale of eighteen branches in upstate New York to open fifty-seven in the south.
Gradually, his emblem began to be recognized in many regions of the United States. Thus, in the fall of 2009, the bank launched a full-service branch in Bellingham, Massachusetts. Another major achievement of Citizens Bank is the use of RFID (radio frequency identification) technology. He was the first to put into practice the method of recognizing cards at his ATMs through MasterCard PayPass.
Despite its very long history and long history in the banking industry, this institution has not changed its logo since it appeared due to the company’s reboot. It is still green and consists of two key elements: an expanded name and a personal mark.
The logo has a horizontally elongated shape because the bank’s name is quite long and requires adequate space. The authors have successfully solved this problem. They put the word “Citizens” on the top line, emphasizing its importance in bold and large letters.
In the bottom row, the designers have placed the remaining fragment of the name, using small print: Financial Group, Inc. is still slightly out of the general size. The developers did not want to make the symbols even smaller so as not to lose normal readability. The name is on the right side of the logo.
On the left, there is an icon of the same color as the inscriptions. It consists of four symmetrical shapes of the same size. The signs appear as inward-pointing arrows with clipped heads. Due to the negative space since the wide circle in the center and the four narrow stripes extending from it symbolize the multidirectional coverage of the bank’s activities.
Font and Colors of the Emblem
The typeface used in the logo resembles the Lisboa Sans Bold with minor modifications. It is a sleek, grotesque typeface with the shortened “C” overhangs. The corporate palette has always remained green – an unobtrusive mint shade.