Commonwealth Bank Logo

Commonwealth Bank LogoCommonwealth Bank Logo PNG

An amazing and graceful dance shows the Commonwealth Bank logo as a dancer performs a pas, so a bank with filigree skill knows how to manage finances. The emblem promises only pleasant emotions from cooperation.

Commonwealth Bank: Brand overview

Founded:22 December 1911
Headquarters:
Sydney, New South Wales, Australia
Website:commbank.com.au
Commonwealth Bank, also known as CommBank or CBA, is the largest financial institution in the Southern Hemisphere. It appeared in 1911 as a government project and, after nine years, received the right to manage monetary policy in Australia. After that, CBA began to expand and open branches in hundreds of settlements actively. At that time, he served as a commercial and national bank, which caused disagreements. The government solved this problem by dividing the organization into two parts: Commonwealth Banking Corporation and Reserve Bank of Australia.

Meaning and History

Commonwealth Bank Logo History

There are five logos in the history of the financial institution, with the first based on the Australian coat of arms, and the last two differ only in font and palette. The design change is because the company has updated its corporate identity several times – sometimes for marketing purposes and sometimes due to restructuring. The last major redesign came in the wake of the privatization of Commonwealth Bank. In 2020, experts only slightly corrected the logo, adding depth to it.

What is Commonwealth Bank?

Commonwealth Bank is a large financial conglomerate from Australia, a representative of the “Big Four” banks.

1911 – 1960

Commonwealth Bank Logo 1911-1960

The Labor government created the CBA, so its early logo resembled the coat of arms of Australia. In the center was a heraldic shield, divided into six parts. Each segment contained the emblem of one of the six states (from left to right): a cross, a Southern Cross with a crown, an eight-pointed Maltese cross, a shrike, a swan, and a lion. The Commonwealth Star was depicted above the shield. Its six rays represented the states, and the seventh represented the entire territory of the country.

The shield was supported by kangaroos and emu, traditional Australian animals. The bottom was decorated with two branches of blooming acacia and a ribbon with the inscription “OF AUSTRALIA.” The first half of the name (“COMMONWEALTH BANK”) was at the top and formed an arch. This logo existed until 1960. In 49 years, it changed only once: the designers slightly corrected it in 1926.

1950 – 1961

Commonwealth Bank Logo 1950s-1961

In the 1950s, CommBank now has a round blue CBA badge. It never became the main emblem but was used informally on some facades and stationery. The main symbol was still a coat of arms with a shield.

1961 – 1991

Commonwealth Bank Logo 1961-1991

In 1960, the financial organization was split into two structures. This is how a group of savings and merchant banks called the Commonwealth Banking Corporation was born. She received a new logo depicting the Australian continent. The white contour map was in a black circle, from which three rings diverged to the right. They personified three divisions of the corporation: CDB, CTB, and CSB.

All elements have been placed in a large dark gold circle. Its color symbolized luxury and wealth. The Commonwealth Banking Corporation’s name formed a ring around the logo. The first two words were separated by a seven-sided star, which had the same meaning as on Australia’s coat of arms.

1991 – 2020

Commonwealth Bank Logo 1991-2020

In 1991, the privatization of CommBank began. Shortly before that, he incorporated the State Bank of Victoria, which led to creating a united group. The new owners decided to fundamentally change the CBA style, especially since in 1987, it became clear that customers considered it old-fashioned. This is how the Diamond logo appeared – the result of Ken Cato’s long work. The designer made the dark yellow part resemble the constellation Southern Cross, and a small black corner gave the figure a diamond shape.

At the bottom was a compact inscription. There was no gap between Commonwealth and Bank. Only the font separated them: the first word was bolder than the second. Simultaneously, “mm” looked like one letter because they had a common horizontal line. All of this symbolized the community with which the community was associated.

2020 – today

Commonwealth Bank Logo 2020-present

In 2020, CBA updated its logo for the fifth time. A major rebranding was planned several years before the event, but executives were waiting for the right moment. They decided that 2020 was the best time for a change, so they turned to M&C Saatchi and Re for help. They needed to keep the diamond but make it more optimistic. The designers solved this problem by removing the black corner and using a bright yellow palette. The gradient added dynamics to the static image. The name of the bank began to be written separately and in one font.

Commonwealth Bank: Interesting Facts

The Commonwealth Bank of Australia, or CBA or CommBank, is a major player in the Australian financial scene. Since 1911, by the government, it has grown significantly. Here are some simplified key points about its journey and achievements:

  1. From Government to Private: Initially government-owned, CommBank was fully privatized by 1996, becoming a publicly listed private entity on the Australian Securities Exchange.
  2. Tech Innovator: CommBank pioneered online banking in Australia, launching a comprehensive Internet banking system in 1997.
  3. First Australian Banknote: In 1913, it was tasked with issuing the first national Australian banknotes, a role that later shifted to the Reserve Bank of Australia in 1960.
  4. Going Global: In addition to its strong local network, CommBank has branches in New Zealand, Asia, the US, and the UK, helping to connect customers with international markets.
  5. A Financial Leader: The bank is a pioneer in offering various financial services, including retail and business banking, insurance, and investment, and is known for its robust business model.
  6. Sustainability Focus: CommBank is committed to responsible banking and aims to provide $70 billion in sustainable finance by 2030.
  7. Innovative Products: It created the CommBank app, which offers features like cardless cash and spending insights and is one of the top banking apps worldwide.
  8. Supporting Sports: CommBank has been involved in sports sponsorships, notably with Cricket Australia, to connect with communities and support local sports.
  9. Albert EFTPOS Device: In 2015, it launched “Albert,” a flexible touchscreen EFTPOS system for businesses, highlighting its support for Australian businesses with the latest technology.
  10. Economic Impact: CommBank has recorded high profits, underlining its important role in the Australian economy through its wide service range and customer trust.

CommBank’s growth from a government institution to a global banking leader reflects the evolution of banking, technological progress, and changes in the financial industry.

Font and Colors

Commonwealth Bank Emblem

The iconic diamond is so recognizable that Commonwealth Bank often uses it in advertisements without mentioning its name. According to the designers, this geometric figure represents the constellation Southern Cross – one star for each of the five corners of the yellow polygon.

The financial institution owners are sure: the diamond-shaped emblem symbolizes only the Commonwealth Bank and has nothing to do with Southern Cross. In their opinion, the shape of the diamond was chosen only because it was not associated with other banks.

The previous logo used two variants of the Helvetica font: plain and bold. In 2020, designers had unified typography by opting for just one custom typeface. Judging by the shape of the letters, it was created based on the Helvetica family.

Commonwealth Bank Symbol

The former orange-black diamond now has several shades of yellow because the bright color is the main symbol of optimism. The smooth gradient makes the image appear three-dimensional and dynamic, in line with the new CBA concept.

Commonwealth Bank color codes

Middle YellowHex color:#ffe800
RGB:255 232 0
CMYK:0 9 100 0
Pantone:PMS 102 C
YellowHex color:#ffd100
RGB:255 209 0
CMYK:0 18 100 0
Pantone:PMS 109 C
Bright YellowHex color:#ffae00
RGB:255 174 0
CMYK:0 323 100 0
Pantone:PMS 137 C
Carrot OrangeHex color:#eb9400
RGB:235 148 0
CMYK:0 37 100 8
Pantone:PMS 137 C
Charleston GreenHex color:#273131
RGB:39 49 49
CMYK:20 0 0 81
Pantone:PMS 5467 C

What does the Commonwealth Bank logo mean?

The Commonwealth Bank logo represents Southern Cross. Each protruding corner of the yellow shape represents one of the stars.

Why did Commbank change logo?

The bank updated the logo in 2020 because it decided to change its strategy. The transformation of the visual identity was to underline his desire for rebranding and renewal. The black corner of the diamond has turned yellow to make the image look optimistic.

When did Commonwealth Bank change their logo?

The last logo change happened in 2020, when Commonwealth Bank updated its identity as part of a global rebranding, entrusting these processes to two studios – Re Agency and M&C Saatchi.

How much did the Commonwealth Bank logo cost?

Commonwealth Bank spent a lot of money on the new logo because it considered this identity element to be strategically important for working with clients.