Consorcio, a key player in the insurance and financial services sector, has introduced a new logo and updated visual identity, marking a fresh chapter in its brand evolution. This redesign reflects the company’s focus on staying current with modern business trends while emphasizing qualities like resilience, trust, and adaptability in a competitive market.
The previous logo was structured with bold blue and green lines that formed a stylized image resembling a building, symbolizing the company’s strong foundation and institutional stability. The typography featured all-uppercase letters with sharp, clean edges, reinforcing a formal, authoritative look typical of traditional corporate branding.
The new logo moves in a different direction, embracing a more minimalist and streamlined aesthetic. It’s now presented in a single dark blue color, which conveys professionalism, reliability, and a contemporary feel. Shifting to a monochromatic palette simplifies the design, making it more versatile across various platforms while maintaining a strong, recognizable presence. This updated color approach helps create a cohesive visual identity that works consistently in digital and print formats.
While the emblem still draws inspiration from the architecture of Consorcio’s corporate building, it has been reimagined with a cleaner, more abstract design. The new version features geometric lines that suggest movement and growth, signaling the company’s focus on progress. This simplified structure improves visibility at different sizes, making it adaptable for everything from business cards to large-scale signage.
Typography plays an important role in this rebranding. The shift from all-uppercase letters to lowercase introduces a softer, more approachable tone. The new typeface features rounded forms and gentle curves, adding a sense of warmth and accessibility. This design choice reflects Consorcio’s goal of fostering strong client connections, emphasizing openness and trust. It aligns with current design trends that prioritize simplicity and clarity.
For its corporate typography, Consorcio has chosen Geograph and Open Sans. Geograph offers a clean, geometric look that feels modern and structured, while Open Sans ensures excellent readability, particularly in digital environments. These fonts create a balanced, polished appearance, supporting clear communication across brand touchpoints.
The updated color palette extends beyond dark blue, incorporating complementary hues that add depth without overwhelming the brand’s core identity. This expanded spectrum allows for greater flexibility in marketing materials, digital content, and corporate presentations, providing a fresh and dynamic look while maintaining a professional edge.
Consorcio’s new visual identity evolves rather than completely departs from its past. The redesign maintains key elements that honor the company’s legacy while introducing modern updates that reflect its forward-thinking approach. With its clean design, refreshed typography, and cohesive color scheme, the new branding positions Consorcio as a confident, adaptable leader in the financial services industry.
