One of the most convenient tools for cryptocurrency transactions is Coinbase, the largest American platform. Founded in 2012, the brand leads in trading volume. It was built on an idea that was understandable to everyone but radical at the time: that everyone should be able to conveniently and safely manage their bitcoins from anywhere. Its founder, Brian Armstrong, worked as an engineer at Airbnb, where he highlighted the complexities and problems associated with using crypto. Based on these observations, the platform’s structure and all its functionality were built. The company’s rapid growth and development drew the attention of governments worldwide. With Coinbase’s help, it became easier to manage a full-scale transition to the crypto economy, setting a precedent for turning the company into a new kind of global bank. This transformation drove the platform’s visual identity.
A personality was created whose task was to open the door to a new era of economic freedom. The visualization reflected the banking world’s infinite trust, absolute security, simplicity, and accessibility in modern conditions. The changes affected the font, graphics, colors, and layouts. An attractive animation was created with a full set of recommendations for using the brand. The design balanced the reliability of financial elements with the need to show the humanity and accessibility of these structures.
A monospace-type font was used to make the logo more readable and attractive. These fonts were traditionally used in financial documents and navigational symbols. At the same time, the overall layout reflects the flexibility and dynamism characteristic of the global financial market operating on a 24/7 system. The icon was redesigned a year ago. The entire visual set was developed during this time.
The new logo is more attractive and visually interesting; it reflects the world of cryptography and marks a solid step in the evolution from the universal corporate image of the nineties to modern fintech. The accent elements of the text module are the letter “a” – thin and whimsical, the icon in the form of a tile above the letter “i,” and the letter “c,” striving for the isolation of its internal space.
The new logo’s visual purpose comes from a strong geometric design, making it broadly applicable. The relationships across the entire Coinbase Sans family became possible thanks to a font developed from two sources: Akzidenz Grotesk and IBM Plex. This beautiful font family brings revitalizing dynamics, forming a kind of financial matrix.