The Dallas Mavericks Club was founded in 1980 in Dallas, Texas. Since its creation, the team has been located in Dallas. During the history of existence, players have never moved to another place. In 1980, at the NBA All-Star Game, the owners of the league voted to create and accept a new team to the National Basketball Association.
The fans chose the name Mavericks. The final choice was made among three names: Dallas Express, Wranglers, and Mavericks. As a result, the last option received the most support of voters. A group of 41 people who offered to name their home team as Mavericks received a couple of tickets for the opening match as a reward. One of the lucky ones, Carla Springer, said that the name of the team fully reflects the “independent, bright, eye-catching style of the people of Dallas.”
The name Mavericks and the nickname Cowboys are associated with the American comedy series in the western genre called Maverick. It was translated on television screens in the United States from 1957 to 1962. Actor James Garner, who played Bret Maverick, the main character of the series, was one of the co-owners of the club.
The evolution of the concept of Maverick is no less impressive than the Dallas championship in 2011. The term originally came from Samuel Maverick, a Texas landowner and one of the signatories of the Texas Declaration of Independence. Farmer’s dissent was that he refused to stamp his cattle. Historians explain this decision by the lack of any interest in cattle breeding, rather than humanistic or innovative motives. Soon, people began to call the unbranded cattle as mavericks. Moreover, this name was given to independent people who were aimlessly wandering on the prairies.
Champ and Mavs Man are the mascots of the team.
Meaning and History
What is Dallas Mavericks?
The Dallas Mavericks are a National Basketball Association team that has never moved anywhere or changed its name. It was formed in 1980, even though the league initially did not want to provide a Dallas franchise. The club currently plays with the Southwest Division and is home to the American Airlines Center.
The Texas rebel basketball team appeared relatively recently – in 1980. Over the 40 years of its existence, the Dallas Mavericks have changed four emblems. Moreover, all versions are in pairs: the first exactly repeats the second, and the third – the fourth. Thus, after 1981, the franchise had only one significant redesign, after which the team’s image completely changed.
1981 – 1993
In 1980, the young Dallas Mavericks basketball team was born in Dallas, Texas. Before the owners of Dallas Mavericks liked the first logo, the designers redesigned it 77 times. The result is a simple yet emblematic drawing: a large blue “M” with a cowboy hat in the foreground and a green basketball in the background. The blue-green palette reflects the mood of the provincial North Texas landscape. On the right is the name of the club, written in white and outlined in white and green.
1994 – 2001
In 1994, the emblem changed slightly. This mainly affected the color scheme: the shades became a little lighter, making the drawing not as “heavy” as before. The designers also modified the lettering by removing the outlines and choosing a standard italic serif font.
2002 – 2017
In 2002, the team completely updated the logo. When a $ 280 million controlling stake was taken over by Cuban, the new owner decided to rebrand. This is how the Dallas Mavericks got a transformed logo. It included a silver triangular shield with a white five-pointed star in the lower corner, the words MAVERICKS in a blue frame, and a large circle that consisted of a blue basketball, a horse’s head, a white crescent with the word DALLAS.
2018 – today
What is Dallas Mavericks logo?
The team logo is multi-layered. The main one is a gray triangular shield. It features a blue basketball topped with a crescent with the words Dallas written on it. The horse’s head covers the left side of the ball. The lower corner of the shield supports the word MAVERICKS. It is written in black deformed letters in a blue frame and is complemented by a five-pointed star.
In 2018, Dallas Mavericks logo developers only updated the colors. The latest redesign has resulted in the silvery color on the horse’s backboard and mane being darker, while the blue in the basketball and the frame around the lettering is slightly lighter.
Font and Color of the Emblem
Who designed the Maverick logo?
Mark Cuban, who bought the Dallas Mavericks in 2000, assigned the redesign of the basketball team to Coca-Cola’s vice president of marketing and provided him with freelance designer letters with ideas for a new logo as a guide. The first version of the symbol with a shield and a horse’s head was developed. Moreover, it was important for Mark Cuban that the resulting emblem would go well with jeans – his favorite clothes.
Why is Dallas called Mavericks?
This option was suggested by a fan of the team, who explained his choice by the fact that the word “Maverick” perfectly conveys the mood of Dallas. The fact is that this is the name of the American Western TV series, in which one of the roles was played by James Garner, who was included in the group of owners of the newly created NBA franchise.
Did Dallas Mavericks change colors?
Since its inception, the team has used a blue-green color scheme. In 1996, Dallas Mavericks had a new owner who wanted to change the palette to turquoise orange. But his project was never officially presented – it only exists on the Internet. Then the basketball club moved to Mark Cuban and, under his leadership, adopted other colors: black, silver, dark blue, and royal blue.
One of the main elements of the Dallas Mavericks logo is the horse. It replaced the cowboy hat that the first team owner Donald Carter loved to wear. This image appeared for a reason and is associated with the nickname of the franchise. Literally, “Maverick” refers to an unmarked bull. But this word has another meaning, according to which it should be interpreted as “yearling.” So in North America, animals at the age of one or two years are sometimes called, especially foals.
For the inscription “DALLAS,” the font is sans serif. For MAVERICKS, the logo designers have come up with an individual typeface with rounded letters. This is very different from the standardized version that was current in 1994-2001. The color scheme also changed dramatically: in 2002, green was replaced by silver. It was complemented by navy blue, black and white.