Desjardins: Brand overview
Founded: | 1900 |
Founder: | Alphonse Desjardins |
Headquarters: | Lévis, Quebec, Canada |
Website: | desjardins.com |
Meaning and History
What is Desjardins?
This is North America’s largest cooperative financial institution, integrated into Quebec’s social and economic life. It combines traditional banking services with cooperative principles, offering its members products such as bank accounts, investments, asset management, and insurance. Through its network of caisses (credit unions) in Quebec and parts of Ontario, the company works closely with local communities. The organization is known for its commitment to financial literacy and sustainable development, directing a significant portion of its profits to community and economic projects.
1990s – 2000s
2001 – 2018
2018 – today
Desjardins color codes
Sea Green | Hex color: | #02874e |
---|---|---|
RGB: | 2 135 78 | |
CMYK: | 99 0 42 47 | |
Pantone: | PMS 340 C |