Deutsche Bank Logo

Deutsche Bank LogoDeutsche Bank Logo PNG

A securely sealed safe and ATM embody the Deutsche Bank logo. The emblem evokes a sense of security and stability in customers. Symbols are like powerful pillars that cannot be broken or hacked. Only the one who has the access code will be able to open the door.

Deutsche Bank: Brand overview

Founded:10 March 1870
Frankfurt, Germany
Ludwig Bamberger and Adelbert Delbrück are considered the “true creators” of Deutsche Bank, although the founding team consisted of nine businessmen. They wanted the new institution to fund foreign trade between Germany and other countries. But the idea turned out to be unviable, so the bank began to look for other areas of activity. It now has three business units that provide commercial services, analyze trading strategies, offer risk management solutions, sell securities and serve private clients.

Meaning and History

Deutsche Bank Logo History

Deutsche Bank logos indirectly reflect the history of Germany because global events influenced its formation. The modern symbol known as “Slash in a Square” is considered one of the most famous financial industry. Its appearance was preceded by other signs – mainly in the form of an eagle or a monogram.

What is Deutsche Bank?

Deutsche Bank is a German investment bank and financial company headquartered in Frankfurt. It appeared in 1869, and it has become an international structure with a permanent presence in 58 countries, including Asia, America, and Europe. It consists of four basic departments, which oversee the basic activities of the bank.

1870 – 1918

Deutsche Bank Logo 1870-1918

Deutsche Bank was founded in 1870 by several bankers and politicians. Its emblem looked like the coat of arms of Deutsches Reich, the German state that existed from 1871-1918. It showed an imperial eagle with its wings spread and its head turned to the left. One version contained white details, and the second was completely black, except for the light coat of arms on the bird’s chest.

1919 – 1928

Deutsche Bank Logo 1919-1928

Disconto-Gesellschaft is a part of the modern Deutsche Bank, which was founded in 1851. They merged in 1929, and until then, one of the largest financial institutions in Germany used the logo with the monogram “DG” inside the ring.

1929 – 1930

Deutsche Bank Logo 1929-1930

When Deutsche Bank and Disconto-Gesellschaft became one, the design of the eagle changed. The artists made the bird white, changed its shape, and removed the coat of arms. Then the company received the double name Deutsche Bank und DiscontoGesellschaft.

1930 – 1946

Deutsche Bank Logo 1930-1946

In the mid-1930s, the bank updated the logo again. The eagle was replaced by the monogram “DB” in an oval. This variation was similar to the old Disconto-Gesellschaft brand name.

1947 – 1952

Deutsche Bank Logo 1947-1952

After Second World War, the financial institution was on the verge of ruin. Because of this, as well as for political reasons, it was divided into ten parts. Each autonomous structure received its symbol, created in the style of the Deutsche Bank logo. This is how a whole series of monograms of the same type in ovals appeared. The letters were taken from regional organizations’ names – for example, BCB, NWB, NB, HB, or DB.

1952 – 1957

Deutsche Bank Logo 1952-1957

In 1952, ten small services merged into three large firms: Rheinisch-Westfälische Bank AG, Süddeutsche Bank AG, and Norddeutsche Bank AG. They continued to use the same logos, but the design changed:

  1. The ovals are gone.
  2. Abbreviations began to be written in a line, without interlacing letters.
  3. A semicircular ornament in ribbed rims of coins appeared on the top and bottom.

1957 – 1973

Deutsche Bank Logo 1957-1973

In 1957, the three successor institutions merged to revive the classic Deutsche Bank. Together with him returned his old symbol of 1930: the monogram “DB” in a white oval with a black outline.

1974 – 2009

Deutsche Bank Logo 1974-2009

The executives decided to revamp the bank’s visual identity to highlight its international presence. To this end, they organized a competition for the best logo in 1972, promising all the contestants 3,000 German marks. Eight graphic artists took part in the competition, including Coordt von Mannstein, Armin Hofmann, and Anton Stankowski. On February 6, 1973, an expert jury headed by designer Jupp Ernst announced the winner. It turned out to be Anton Stankowski with his square diagonal line. The triumphant received 100 thousand marks for his work.

First, the brand name was presented to employees in its magazine Deutsche Bank, and only then the company publicly advertised it at the annual press conference. So in April 1974, the world saw for the first time the iconic symbol with which the German financial sector is now associated.

But not everyone liked the simple design. The media wrote that Stankowski was “an artist who earned 100,000 marks with five strokes.” However, this did not correspond to the truth because his studio submitted nine projects to the competition at once. Among them were different variants with the letters “DB.”

2010 – today

Deutsche Bank Logo 2010-present

After a minor redesign, the “DEUTSCHE BANK” label disappeared, and the square and forward slash turned blue. The new logo conceptually continues the old one because it is one of the most famous finance trademarks.

Deutsche Bank: Interesting Facts

Deutsche Bank was created in 1870 to help businesses trade internationally, a fresh idea at a time when most banks only focused on local markets. It quickly became a global leader in finance.

  1. International Trade: It set out to connect Germany with the rest of Europe and beyond, making it easier for companies to do business worldwide.
  2. Financial Innovation: Deutsche Bank was crucial in starting foreign exchange trading in the early 1900s, changing how money was traded across borders.
  3. Worldwide Operations: Today, it operates in over 70 countries, offering services like corporate and investment banking, asset management, and private banking.
  4. Art and Culture Support: The bank has a huge art collection and supports artists and cultural activities, showing its dedication to the arts.
  5. Focus on Sustainability: It was among the first big banks to tackle climate change, investing in clean energy and aiming to meet the Paris Agreement’s goals.
  6. Iconic Buildings: The Deutsche Bank Twin Towers in Frankfurt are notable for their eco-friendly design and are a landmark of the city.
  7. Investment Banking: It’s a leader in helping companies merge, go public, or get financial advice, making big deals happen.
  8. Facing Challenges: Like many large banks, it’s had its share of scandals and legal issues, but it’s working on improving its practices.
  9. Embracing Technology: The bank is updating its technology to serve customers better and stay competitive, including partnering with tech companies.
  10. Giving Back: Deutsche Bank invests in the arts, education, and environmental projects through its foundation and social programs, showing its commitment to community support.

In short, Deutsche Bank has played a major role in finance worldwide, facilitating international trade, investing in sustainability and technology, and supporting cultural and social causes.

Font and Colors

Deutsche Bank Emblem

Stankowski painted pictures in the past and often experimented with oblique lines. It was his favorite motif and eventually became the basis of the current Deutsche Bank logo. The designer admitted that he did not put a specific meaning into geometric abstraction, and everyone can interpret it in their way. At the same time, he compared the diagonal stripe with growth dynamics and called the square a symbol of security. Development and stability – this is exactly what customers expect from a bank.

Deutsche Bank Symbol

In 2010, the company decided to focus on the icon to be used in any context without being tied to language. A little earlier, against Anton Stankowski’s wishes, there was a word sign next to the geometric figures. It was “DEUTSCHE BANK” in the Univers font, which became famous after the Munich Olympics. Right now, the logo only has a diagonal line and a square border. They are colored blue (shade # 0018A8).

Deutsche Bank color codes

Pantone BlueHex color:#0018a8
RGB:0 24 168
CMYK:100 86 0 34
Pantone:PMS Blue 072 C

What does the Deutsche Bank logo mean?

Deutsche Bank has a very minimalist logo that signifies ever-growing stability. It is conveyed in a slanting line sloping to the right (representing financial growth) and a surrounding square (representing stability, protection, and security). The author of the emblem is graphic artist Anton Stankowski. The designer submitted his work to competition and seven competitors and won.

What was the first-ever logo of Deutsche Bank?

The first logo of Deutsche Bank represented the German coat of arms of the Deutsches Reich – the state that existed from 1871 to 1918. The emblem was in two versions: black and white and solid black. It contained the image of an imperial eagle with its wings spread wide and headed turned to the left. Both birds had miniature shields with symbolic signs on their chests.