According to the company’s blog, Discord has become a real home for more than 150 million users and helps them communicate about a wide range of topics. The brand rebranded for the first time in 2015, when it launched. According to the company, the logo has had several names, including Discord and Mickey Mouse pants.
The company logo has a name. The symbol’s name is Clyde, and in the new design, the creators decided to free him from captivity and remove the white square. The designers also improved the picture’s symmetry, making the shape more square. The team made the character friendlier and gave it more emotion. Clyde can be happy, angry, or sad. The antennae on the character’s head lost their sharpness because printed versions made them look less crisp.
Additionally, the company changed the font to make it playful and fun, a custom font based on Ginto typography. Thanks to the new design, the name alone looks stylish and grabs users’ attention.
The changes also affected the brand’s color palette. The famous Blurple color is brighter, and the creators added a red tint to the palette. Discord said the colors used to be too pastel, and the shades had complicated names like “Dark, But Not Black” or “Not Quite Black.” With red, the designers softened the palette.
In addition to the visual changes, Discord has added a new slogan: Imagine a Place. With the slogan, the creators wanted to convey that the service can be used for various activities around the world. The team also shared information that they were able to communicate with their users. They learned exactly what Discord means to customers. They interviewed 26,000 users and integrated the results into their designs.
The styling updates are available on Discord. Users will notice updates on the registration and login pages and throughout the service. The new typography will also be available in some headlines. By the end of the year, the company plans to replace the image on the tips tabs.