The Bank studied the needs of young people and decided to change its focus more towards a new, younger generation.
The headquarters of a large-scale bank is located in Pittsburgh, and the institution itself has been operating for 166 years. The bank has assets of $ 10.3 billion. Dollar Bank is represented at 81 points in Pennsylvania, Ohio, and Virginia.
According to the bank’s representatives, the institution analyzed the number of calls from the younger generation. They chose Dollar Bank as their financial health advisor. The brand also took into account the needs of its regular customers. Dollar Bank found that most people visit the bank to store savings, obtain a mortgage to buy a home, or take out loans to start their businesses.
The new logo consists of the bank’s name, divided into three parts and stylized in distinct ways. The first part “Do” is highlighted in a special font consisting of two layers. First, there is a bold blue line, and inside it is thin white lettering. The next part of “llar” is in simple, bold, sans-serif type. The last part is the inscription “Bank” with thin blue font. Below the title is the inscription “since 1855” and the underscores of several parts. The bank also introduced a new slogan: “Let’s get you there.”
Dollar Bank announced that it will launch a redesigned website in May, featuring easy-to-use navigation. The pandemic has brought many day-to-day processes online, and it is important to ensure accessibility and transparency to every client. The site will include additional information on financial education and useful resources for small businesses. With the expansion of the site’s functionality, a bright and memorable company logo is needed.
Dollar Bank is recognized for its numerous programs designed to enhance the lives and financial literacy of its customers. For example, the bank launched the Mortgages For Mothers initiative, which has helped more than 3,500 families acquire a home over the past 20 years. Due to the pandemic in 2021, the program is available on online platforms.
Dollar Bank invests heavily in educational programs and community groups. Thus, the need for a new memorable logo is a job for the future.
