Durmart, a long-standing supermarket chain in Kosovo, has revealed a new logo as part of its rebranding. This update aims to modernize the company’s image and expand its reach while focusing on core values like trust, quality, and reliability. The new design reflects Durmart’s shift towards a more contemporary look that matches current market trends.
The new logo embraces a minimalist and modern style, moving away from the traditional elements of the old design. The previous logo featured a bold graphical element, such as a tree silhouette, paired with a formal typeface. The red and black color scheme gave it a strong, serious feel. However, this design no longer aligned with the company’s future goals.
The updated branding is simpler and more in line with modern design trends. The new typeface is softer and sans-serif, giving it a more welcoming and approachable look. A bright orange flower-like element adds warmth and represents care, growth, and harmony, symbolizing the company’s focus on sustainability and environmental responsibility.
The orange flower contains a subtle detail—within its petals; it represents the founding Durmishi family. This feature reinforces the brand’s family roots and strong ties to the community. The house shape in the negative space represents the idea that Durmart is not just a store but a place where customers can find everything they need for their homes.
The dark green background in the logo conveys reliability and a connection to nature, highlighting the company’s ecological focus. The green works well with the orange accent, creating a balance of energy and positivity.
The rebranding, with its approachable typeface, warm colors, and modern simplicity, reflects Durmart’s blend of tradition and ambition. This update signals the supermarket’s focus on sustainability, innovation, and customer care while staying rooted in community values.