Elavon Logo PNG
The Elavon logo represents a bridge or path connecting companies with their customers and opening global opportunities for financial transactions. The symbol conveys a forward-looking vision and the versatility and flexibility of the brand’s solutions.
Elavon: Brand overview
When Edward Grzedzinski founded NOVA Information Systems in Atlanta, Georgia 1991, Elavon’s journey officially began. The company initially aimed to provide small and medium-sized businesses with credit card services and electronic payment solutions.
During its early years, the company experienced rapid growth at the regional level. It focused on building a robust infrastructure for payment processing and forming partnerships with local institutions. Significant investments were made to enhance its technical platform and expand its range of services.
A pivotal moment came in 1995 when U.S. Bancorp acquired the company, unlocking new opportunities for business development and providing access to additional resources. This acquisition enabled NOVA to begin international expansion while strengthening its domestic presence.
In the late 1990s, the company engaged in a series of partnerships and acquisitions. It actively grew its customer base and expanded into new regions, especially among small and medium-sized enterprises. Innovative technological solutions were introduced to improve payment processing and transaction security.
In the 2000s, the company intensified its global expansion. A major milestone was the 2004 acquisition of euroConex, which facilitated entry into the European market. Subsequently, offices were established in the UK, Ireland, and other parts of Europe.
A transformative event occurred in 2008 when NOVA Information Systems was rebranded as Elavon, reflecting its ambition to become a unified global brand in the payment services industry.
Between 2010 and 2015, the company significantly expanded its international presence through targeted acquisitions and partnerships. It also invested heavily in advancing e-commerce and mobile payment technologies.
From 2016 to 2019, the company focused heavily on developing innovative payment solutions. It introduced enhanced transaction security measures during this period and adopted new contactless payment technologies. It also expanded its presence in the e-commerce sector.
Between 2020 and 2023, the company made major investments in digital transformation. It improved its transaction processing infrastructure and introduced new online payment solutions. Efforts to strengthen its role in omnichannel payment systems further solidified its market position.
By 2024, the organization will continue to innovate in payment systems while expanding its global footprint. Investments in advanced technologies like blockchain and artificial intelligence aim to enhance customer satisfaction and improve payment security.
Over three decades, the company has grown from a regional operation to a global leader in payment solutions. By embracing emerging technologies and adapting to evolving market needs, it remains a key player in shaping the future of the payments industry.
Meaning and History
What is Elavon?
This is a major company providing payment processing services for businesses. It operates in several countries, allowing companies of all types to accept various payments — from traditional credit cards to innovative contactless and mobile options. Beyond simple transaction processing, the organization also provides tools for data protection, fraud prevention, and corporate analytics. With its extensive industry experience, which includes retail, hospitality, healthcare, and e-commerce, the company offers solutions specifically designed to meet the needs of different industry sectors. The company provides solutions for POS terminals, online checkouts, and integration with various systems, ensuring security and compliance with payment standards.
2007 – 2017
The emblem includes the company name and two intersecting arcs at the top. The name Elavon represents a partial portmanteau. The initial segment, “El,” relates to electronic payments, while “Avon” is a reversed version of “NOVA,” the name of the company managing the system. Initially, the brand was called EuroConex. Later, after the full acquisition of Nova Corporation, the payment system was merged with NOVA Information Systems and its new name was received: Elavon.
The two arcs convey multiple meanings:
- Protection: The company provides transaction software and payment security tools. Its dome-like structure evokes a sense of coverage, protecting clients’ and businesses’ financial operations.
- Connection: Each line represents the connection between brands and customers, illustrating the flow of information from one side to another.
- Diversity: The lines originate from different points, symbolizing technological solutions for various payment methods, including bank cards, digital currencies, and electronic wallets.
- Global Reach: The shapes create an impression of a globe, highlighting the international scope of the payment system and facilitating transactions over long distances between countries.
The blue and light blue shades evoke associations with the technology sector and financial processes.
2017 – today
The logo’s core concept remains unchanged, but its visual design has been updated. The font is now modern and sans-serif, offering easier readability and emphasizing the ease of using the company’s products.
The arcs have been given richer tones, making the image more expressive. The adjusted tilt enhances the sense of movement, highlighting the increased transaction processing speed following the company’s expansion and the implementation of new technologies.