Elo Logo PNG
Elo: Brand overview
| Founded: | 2011 |
| Founder: | Banco Bradesco, Banco do Brasil, and Caixa Econômica Federal |
| Headquarters: | Barueri, São Paulo, Brazil |
| Website: | elo.com.br |
Meaning and History
What is Elo?
This payment technology supports a large card payment network in Brazil. It is also the only local card brand in the country, competing with foreign giants. The system serves various Brazilian demographic groups, offering various credit, debit, and prepaid cards. The company’s ability to offer specialized financial products and its knowledge of regional consumer behavior are key factors in its success. Collaboration with major Brazilian banks has contributed to the payment system’s rapid market penetration and growth.
2011 – 2012
2012 – 2015
2015 – 2024
2024 – today
Elo color codes
| Spanish Sky Blue | Hex color: | #00a2df |
|---|---|---|
| RGB: | 0 162 223 | |
| CMYK: | 100 27 0 13 | |
| Pantone: | PMS 801 C |
| Tangerine Yellow | Hex color: | #ffc904 |
|---|---|---|
| RGB: | 255 201 4 | |
| CMYK: | 0 21 98 0 | |
| Pantone: | PMS 7549 C |
| Neon Scarlet | Hex color: | #ed4123 |
|---|---|---|
| RGB: | 237 65 35 | |
| CMYK: | 0 73 85 7 | |
| Pantone: | PMS 172 C |
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
