Embassy Suites Logo PNG
The Embassy Suites logo embodies elegant luxury and a commitment to sustainability and green technologies. This symbol represents the comfort of spacious rooms and high service standards, making every guest feel special, like royalty. The emblem highlights the harmonious blend of modern amenities and environmental responsibility, making stays at the hotels both enjoyable and an eco-conscious choice.
Embassy Suites: Brand overview
Embassy Suites’ history began in 1983 when Holiday Corporation, the parent company of Holiday Inn, decided to enter the all-suite hotel market. The growing demand for larger, more comfortable accommodations among families and business travelers inspired the creation of a hotel brand that exclusively offered two-room suites.
The first location opened in Kansas City, Missouri, in 1984. It set the standard for future properties with its spacious two-room suites, which included a living room and bedroom, complimentary made-to-order breakfast, and evening reception with free refreshments. Travelers quickly embraced this concept, appreciating the extra space and amenities at an affordable price.
The brand expanded rapidly over the next few years, adding locations nationwide. The focus was on prime locations near airports and major cities to attract business and leisure travelers. By the late 1980s, the chain had several dozen hotels.
A key milestone occurred in 1990 when the hotel brand and others were spun off into a new company called Promus Companies Incorporated. This move allowed for more autonomy to refine the unique business model.
Throughout the 1990s, the company continued to evolve, emphasizing modernizing its hotels’ design while maintaining the comfort and functionality that defined its identity.
1999, another major milestone was reached when Hilton Hotels Corporation acquired Promus Hotel Corporation. This acquisition integrated the chain into Hilton’s portfolio, providing access to the Hilton Honors loyalty program and its global reservation system, further boosting growth.
In the early 2000s, the brand expanded internationally, opening its first hotel outside the U.S. in Toronto, Canada, in 2001. Additional locations in Mexico and the Dominican Republic soon followed.
Innovation continued in 2007 when the brand introduced the “atrium refresh” concept. This concept redesigns the classic atrium to offer more functional spaces for work and relaxation, reflecting the changing needs of travelers.
In 2009, the “Make a Difference” program was launched. This program set new service standards and provided staff training to enhance the guest experience. This initiative strengthened the brand’s reputation as a leader in the hospitality industry.
In 2011, the company introduced Design Option III. This new hotel prototype preserved the brand’s key elements while offering a more flexible and cost-effective layout, reducing building and operational expenses.
The company celebrated its 30th anniversary in 2014, operating over 200 hotels across several countries. A special marketing campaign was launched to highlight the unique offerings and celebrate its success.
In 2016, the brand changed its name to Embassy Suites by Hilton, reinforcing its connection to the Hilton family and further solidifying its position in the market.
In 2018, the hotel group introduced the E’terie bar & grill concept, responding to guests’ preferences for a more casual dining experience in public spaces.
From 2020 to 2022, the hospitality industry, including this hotel chain, faced significant changes. The brand adapted by enhancing cleaning protocols and adjusting services to meet guests’ evolving needs. Despite challenges, the chain continued to open new locations and renovate existing ones.
By 2023, the brand had grown to over 250 locations across several countries, solidifying its reputation as a leading midscale hotel chain with enhanced amenities. The company continues to evolve, responding to travelers’ changing needs while staying true to its core principles of spacious accommodations, warm hospitality, and exceptional value.
Throughout its history, the brand has adapted to shifts in the hospitality industry while maintaining its distinct identity. It has evolved from an innovative all-suite concept into a modern hotel brand known for comfort and convenience for all travelers.
Meaning and History
What is Embassy Suites?
This luxury hotel chain within the Hilton network offers business travelers and tourists unique hotels with spacious two-room suites where guests can enjoy separate living and sleeping areas for maximum comfort and privacy. One of the brand’s distinctive features is a complimentary breakfast, including made-to-order omelets and other hot dishes. The evening reception with free drinks and snacks promotes relaxation and guest interaction. Many of the chain’s hotels are designed atrium, creating a sense of openness and space, often with water features or lush greenery in the interior.
1984 – 1989
The first Embassy Suites emblem is designed with true royal grandeur, reflecting the company’s high comfort level. The design style emphasizes the brand’s coziness and luxury. The name is arranged on two levels, symbolizing the two-room suites, a distinctive chain feature. Embassy Suites provided guests with larger rooms than traditional hotels, creating a sense of space and freedom, like being at home.
The logo design resembles luxurious drapery, reinforcing associations with royal luxury. “Embassy” is written in a strict, straight font, symbolizing stability and reliability. In contrast, “Suites” is written in a large, tiered font, with enlarged first and last letters, adding visual dynamics and elegance.
A ribbon stretches between the words, with a heraldic lion rampant in the center—a symbol of prestige, status, and high-quality service. This element highlights that guests can expect top-notch service, making their hotel stay unique and comfortable.
1989 – 1991
The overall design of the new emblem maintains continuity with the previous version, but the main difference lies in the carefully crafted small details that add elegance to the logo. The emblem is now rendered in burgundy, evoking associations with velvet and luxury, enhancing the brand’s premium feel. This deep color shade emphasizes the status and exclusivity offered by the hotel chain.
The ribbon, which remains a key emblem element, has changed: it now features fewer additional lines, making it more concise and restrained. Instead of being a separate element, the lion is now seamlessly integrated into the design, creating a sense of unity and completeness. This heraldic symbol continues to represent prestige and high-quality service.
The word “hotels” has been added to the bottom of the logo, clarifying the main type of services provided and drawing attention to the company’s field of activity. This small but significant addition makes the emblem more informative while preserving its refinement and luxury.
1991 – 2000
After acquiring Promus Companies Incorporated, the logo was updated to reflect the brand’s new approach and modern vision. At the top of the emblem, an elongated rectangle resembling a door was added, symbolizing the entrance to a cozy and comfortable hotel room. In the center of this shape is the letter “E,” the first letter of the brand name, emphasizing its recognition and tradition.
The central bar of the letter was significantly changed, and it was replaced with a curved oak leaf—a symbol of aristocracy and luxury. This botanical motif highlights the use of original wooden furniture and emphasizes the eco-friendliness of the hotel interiors. The oak leaf adds elegance and hints at the company’s commitment to creating a nature-friendly atmosphere for guests.
The design also references an architectural feature—the atrium in most of the chain’s hotels, which creates skylit spaces with greenery. This element underscores unique design solutions and emphasizes harmony with nature.
The network’s name is placed at the bottom of the logo on two levels, with the previous serif font retained, maintaining the brand’s continuity and style while giving it a more modern and refined appearance.
2000 – today
A year later, the emblem was slightly transformed with color. The Embassy Suites logo now consists of a large white “E” symbol, surrounded by a green frame with a leaf wrapping around the letter. This creates associations with eco-friendliness, nature, and comfort. Green is often linked to nature and tranquility, highlighting the brand’s goal to create a pleasant and relaxing atmosphere for its guests.
The logo’s font is strict and classic yet elegant. The text is written in black uppercase letters, making it easily readable and instilling confidence in the brand’s reliability. The hotel’s name emphasizes a businesslike and cozy focus, important for guests traveling for business or leisure.
Adding green and natural elements to the visual mark occurred when companies began focusing on sustainability, development, and environmental responsibility. This reflects global trends and the brand’s desire to attract modern customers who value comfort alongside environmental care.
The framed “E” symbol adds a sense of status and high class, aligning with the company’s level of services.
