Enky, a company focused on sustainable and innovative furniture design, has unveiled a new logo and visual identity created by Nemesis. The rebrand reflects Enky’s mission to reshape the fast furniture industry with eco-friendly, circular solutions that don’t sacrifice style or quality. As the company expands to include pre-owned furniture, the refreshed identity helps present a clearer, more cohesive image aligned with its growth.
The new logo blends bold, geometric shapes with a modern design approach. While the old version relied heavily on strict geometry—using only full circles and lines at rigid angles—the updated logo features a thicker, more substantial typeface. These bolder strokes give it a grounded, confident feel while maintaining a sleek, contemporary vibe.
A key change is the transformation of the letter “e.” Previously an open circular shape, it’s now more refined and integrated with the other letters, creating better flow and balance. The letter “k” stands out, adding dynamic tension with its sharp angles that contrast against the softer curves of the surrounding letters.
Inspired by Bauhaus principles, the typeface focuses on geometric simplicity and clean lines. Nemesis chose ES Build, a custom font with circular letterforms and minimal use of traditional stems. The design mirrors the company’s commitment to circularity—not just visually, but as a reflection of its sustainable values. Even the name Enky is said to be linked to the ancient Greek word for “circular,” though this isn’t definitively confirmed.
Color takes a backseat in the new identity, with a monochrome palette of deep, neutral shades. Minimal use of color keeps attention on the bold typography and clean shapes, giving the brand a timeless, sophisticated feel that works well across digital platforms, printed materials, and product labels.
The rebrand isn’t just about the logo. The new visual system includes dynamic graphic elements, like circular outlines that radiate from key points in marketing materials. These subtle patterns echo the circular theme, adding movement and depth without distracting from the main content. They’re used sparingly to frame product imagery and highlight design features.
The updated identity extends to packaging, the website, and promotional materials. Product displays now feature minimalist layouts that let the craftsmanship shine, with subtle graphic overlays that reflect the logo’s geometric style. The combination of clean lines and soft curves mirrors the aesthetic of the brand’s furniture, tying everything together visually.
The new look feels bold yet refined, moving beyond the earlier minimalist style toward something fresh and lasting. By weaving modern design with a focus on circularity, the updated identity communicates Enky’s role as a leader in shaping the future of sustainable living spaces.