The École Supérieure des Arts Visuels de Marrakech (ESAV) has introduced a new logo and refreshed identity that embraces a modern aesthetic while emphasizing its dedication to fostering creativity and cultural diversity. The redesign aligns the institution with contemporary art and design education trends, showcasing its forward-looking mission to nurture emerging talent.
The updated logo features a minimalist design centered around the abbreviation “esav” in a sleek, sans-serif typeface. This choice communicates simplicity and modernity, reflecting the school’s commitment to staying relevant in today’s digital era. The clean lines and lack of decorative elements ensure the design is unobtrusive, allowing the spotlight to remain on the creative work of its students.
A black-and-white color palette replaces the vibrant red used in the previous logo. This neutral scheme conveys professionalism and adaptability, making the logo versatile across different platforms and contexts. The shift in color highlights a focus on innovation and substance, steering away from ornamental design.
Beneath the primary logo, the institution’s full name appears in three languages: French, Arabic, and Tifinagh. This multilingual presentation underscores the school’s dedication to cultural inclusivity and accessibility, reflecting its unique identity in a diverse linguistic and cultural landscape. The smaller size of the Arabic and Tifinagh scripts than the Latin text introduces a subtle hierarchy that balances global visibility with regional representation.
Removing the accent mark previously featured in the old design is one noticeable change. This simplification enhances the logo’s overall coherence, though it may invite varied perspectives about how it impacts the brand’s connection to its origins.
The transition from the bold red square and prominent “é” of the previous logo to this streamlined version marks a deliberate evolution. The older design’s striking red symbolized energy and passion, while its centralized elements made it visually striking. The new approach opts for a more understated and adaptable design, catering to a wider international audience.
This rebranding goes beyond visuals, solidifying the school’s place as a dynamic and inclusive hub for visual arts education. The updated logo is a testament to the institution’s dual commitment to tradition and innovation, embodying its mission to inspire and empower the next generation of artists and designers. By embracing modern design principles while honoring cultural roots, the school ensures its identity remains relevant and impactful in the global arts community.
