Eurobank Logo PNG
For entrepreneurs starting a business, a banking relationship sometimes begins with a product discussion and help finding a mentor. The Eurobank logo is associated with a Greek financial group that supports startups through its egg accelerator. The program provides training, workspace, and access to financing to support young companies’ daily operations.
Eurobank was registered in Athens in March 1990 as Euromerchant Bank S.A., an investment and private bank backed by Greek and international capital, primarily from the Latsis family, behind EFG Group. It was created after Greece’s 1981 entry into the EEC and the gradual liberalization of the national financial sector, where state banks still dominated.
In 1994, Euromerchant Bank acquired 75% of Luxembourg’s Banque de Dépôts, which was later renamed EFG Private Bank (Luxembourg) S.A. In 1997, the bank renamed itself EFG Eurobank S.A. and absorbed Interbank Greece. It acquired Crédit Lyonnais Grèce’s branch network. In 1998, Deutsche Bank took a 10% stake, while EFG Eurobank and Consolidated Eurofinance Holdings invested in Ergasias Bank.
In 1998-1999, the group acquired Bank of Athens and Cretabank, expanding its regional base. In September 2000, it merged with Ergasias Bank. It became EFG Eurobank Ergasias S.A., one of Greece’s largest private banks by assets, competing with Alpha Bank and the National Bank of Greece. In the early 2000s, Eurobank developed modern mortgages and mass-market credit cards in Greece, then expanded across Bulgaria, Serbia, Poland, Romania, Turkey, Ukraine, and Cyprus, including Polbank EFG and Eurobank Tekfen.
The Greek debt crisis of 2010-2015 weakened Eurobank after the 2012 PSI bond write-down. In 2013, the HFSF injected about €5.8 billion and received nearly 95% of the bank after a blocked merger with the National Bank of Greece. In May 2014, Fairfax Financial Holdings, Capital Group, and WL Ross & Co. invested about €2.9 billion, reducing the state stake to about 35%. In 2020, Eurobank reorganized, separating the holding company from the licensed bank, Eurobank S.A.
Meaning and History
What is Eurobank?
This is a well-known Greek banking organization actively operating in Southeastern Europe. It offers asset management, insurance, retail, corporate, and investment banking services. The bank serves millions of clients in Greece, Bulgaria, Serbia, and Cyprus through its extensive branch network and online platforms. The bank played a crucial role during Greece’s financial crisis, weathering difficult times and maintaining its position among the country’s systemic banks. The bank promotes innovation and entrepreneurship through various projects and programs, helping stimulate the local economy in its operating regions.
1990 – 1998
Eurobank’s early visual identity combined a European name with an emblem based on letters from two alphabets. The group was founded in Athens in 1990 as Euromerchant Bank S.A. and acquired a 75% stake in EFG Private Bank that same year. Its original name reflected its focus on investment operations and private capital. The name Eurobank combines the European prefix “Euro-” with the English word “bank.”
The 1990 design featured an angular emblem and Latin lettering with enlarged initial “E” and “B.” A Greek line beneath the name identified the institution’s investment focus. A monochrome version used a different arrangement featuring a black circle. Broad white bands inside formed a triangle combining the Latin “L” and Greek “Λ.” Bank documents called this circle containing the two letters the “Circle Device.” A heavy serif EuroBank wordmark appeared to its right.
In 1997, the bank officially became EFG Eurobank S.A. The added initials stood for European Financial Group, the Latsis family’s banking business group. The name change introduced the shared EFG designation across its banks.
1998 – 2021
Beginning in 1995, Eurobank’s visual identity paired a red circle with an elongated blue panel. The white letter-based emblem sat inside the circle at the panel’s upper-left edge, while the name appeared against the blue background. A white gap separated the circle from the panel. The panel’s upper-right and lower-left corners were rounded. The Eurobank name used a sans-serif typeface with only the initial “E” capitalized. The letters were spaced more openly than in the monochrome version.
The design was revised in 1998. That version remained in use at many bank properties and on other assets. Subsequent changes affected the wording and placement of the name. At the same time, the circle containing the letter-based emblem remained part of the visual identity.
The 2000 merger with Ergasias Bank introduced the official name EFG Eurobank Ergasias S.A. In the logo, the red circle divided the lettering into two parts. “EFG” appeared on the left, with “Eurobank Ergasias” on the right. The serif lettering sat against a light background. The 2003 version brought back the blue panel, with white “EFG Eurobank” lettering and the red circular emblem at its upper-left edge.
Expansion across Central and Southeastern Europe prompted the group to standardize its brand names. On November 10, 2005, the bank announced that its international brand would use the word order “Eurobank EFG.” Its legal name, EFG Eurobank Ergasias S.A., remained unchanged. The bank’s chronology dates the updated identity to 2006. The white lettering on the blue panel began with “Eurobank” and ended with “EFG.”
The bank’s 2012 departure from the EFG group required another name change. It became Eurobank Ergasias, and the bank removed “EFG” from its visual identity. Eurobank retained the circular emblem, and an agreement formalized its right to continue using it. The agreement provided for a transition period ending on December 31, 2013, after which the EFG group was required to stop using the Circle Device. Eurobank obtained rights to the marks without the EFG initials in countries where the group operated or had commercial interests.
2021 – today
In 2021, Eurobank changed its logo for the first time in several decades. The update was part of the bank’s transformation program through 2030, which combined digital tools with personal service from banking specialists. The new identity accompanied a revised service model while maintaining a connection to the bank’s familiar image.
The red circle that had surrounded the letter-based emblem for years was removed, along with the blue panel behind the name. The angular emblem became red, while the EUROBANK wordmark became dark blue. The name returned to an all-uppercase sans-serif treatment. White gaps within the symbol preserved the separation between its components and its established design. The emblem and name now appeared on a shared background.
Kommigraphics, working with Ogilvy Greece, was entrusted with further development of the visual identity. The team used the updated emblem as its starting point. Its red and the wordmark’s dark blue were applied to a pair of touching forms. The red line referenced Eurobank’s history, the blue represented the bank’s next phase, and their connection symbolized its relationship with its audience.
The work included revisions to the primary and secondary color palettes and the creation of layout guidelines. Text and images were arranged to suit each format. Shared design principles gave Eurobank’s various materials a consistent appearance.