Evernote Logo PNG
The elephant in the Evernote logo appeared as a metaphor for memory and reliable information storage. In many cultures, the image of an elephant is associated with the ability to retain knowledge over time and recall it when needed. The symbol effectively conveys the idea of working with notes, tasks, and plans, where data preservation, consistency, and order matter.
Evernote began with Stepan Pachikov, an Azerbaijani-born mathematician and programmer who worked on handwriting recognition at ParaGraph International in the 1990s. Apple Newton inspired his idea of a digital notebook built around an “endless ribbon” for notes, thoughts, and tasks. In February 2000, Pachikov founded EverNote Corporation in Sunnyvale, California. The company first built tablet software such as ritePen, while EverNote for Windows stored typed and handwritten notes with full-text search. The first Windows beta appeared in 2004.
In 2007, Phil Libin joined after a merger with Ribbon. He changed the direction from a Windows desktop tool to a cloud service for smartphones, Macs, and web users. The name became Evernote, without the capital “N.” The new service entered closed beta on February 21, 2008, and open beta on June 24. During the 2008 financial crisis, Evernote nearly ran out of money before an unexpected $500,000 investment from Finland kept it alive.
The iPhone app helped Evernote grow as an early mobile productivity tool. Syncing notes across phone, laptop, and browser made it stand apart from Microsoft OneNote. Evernote reached one million users in 2009 and three million in 2010. Funding came from DoCoMo Capital, Morgenthaler Ventures, Sequoia Capital, and Meritech Capital. By 2012, Evernote had 25 million users and a $1 billion valuation. After 2015, layoffs, office closures, and limits on free accounts damaged momentum. Bending Spoons bought Evernote in late 2022, closed the deal in January 2023, and moved operations to Milan.
Meaning and History
The first time after the launch, Evernote’s name was spelled with the capital letters “E” and “N.” This was done to highlight the words in a two-part name and emphasize the purpose of the proposed product. But later, it lost the spelling the company’s founder had given it, and the program became easier to identify. It is a cross-platform application for the most popular systems, including Windows, macOS, iOS, and Android. Moreover, the utility has three versions: a free version with monthly restrictions, a paid version with no monthly restrictions, and a more advanced version.
The company that created it was owned by computer businessman Stepan Pachikov, who focused on developing desktop, tablet, and portable utilities. These were RitePen (a handwriting recognition tool) and Evernote (a web scraping and note-taking product). A Windows version also saves notes on an “endless roll of paper.”
After the leadership change and Phil Libin’s arrival, the company shifted its focus and expanded into the Internet, Apple Mac, and smartphones. In 2008, she adapted the application especially for them. At the same time, the spelling of the name Evernote was changed to lowercase letters.
The open beta launched in the summer of 2008, and by the summer of 2011, its user base had reached 11 million. The most recent program (in version 10) overhauls the desktop clients. Over the years, the application has changed its logo only once, at the test launch stage. In general, he has two emblems.
What is Evernote?
It is a service for storing notes in the printed text, audio, images, web pages, or manuscripts. The office application has been around since 2008 and has several account types, from the stripped-down Evernote Basic to the feature-rich Evernote Business.
2008 – 2018
The program’s debut release required an icon representing it as an original product. The authors chose an elephant to express their identity. A large gray head is set against a white background, creating a strong contrast that highlights the eye and the blanket draped over the neck. The front of the head is straight; the ears are large, the gaze is lowered, and the trunk is twisted geometrically, resembling the fragments of a square.
The application’s name and the company that released it are on the right side of the icon. The word “Evernote” is written in serif capital letters. All symbols are thin and stand almost on top of one another, with little space between them. The text is colored in a nice, slightly muted shade of neon green.
2018 – 2025
For the first time in its ten years, the developers have corrected it. They changed the trunk’s shape, making the turns smoother and more rounded, aligned the lower line of the eye with a clear semicircle, and enlarged the area with the blanket. Also, the designers have changed the typography. Instead of the old font, they used a classic bold lowercase (except for the first letter, which remained uppercase). Another change has been made to the color scheme: the elephant’s head is now green, and the inscription is black.
2025 – today
The new Evernote logo preserves a key element of the brand identity, the elephant named Mads. This character became a kind of company mascot in the early 2000s, when the brand received its first investors. On October 14, 2025, the well-known elephant was slightly updated. The form became simpler and smoother, without sharp angles or complex details. The trunk was slightly shortened, the ears became more rounded, and the eyes became straighter and more expressive.
The new Figtree typeface adds a sense of softness and visual comfort to the brand. It is clean, sans serif, and harmonizes with the elephant symbol. The inner counter of the letter “e” matches the shape of the elephant’s eye. Details like this give the logo individuality and strengthen the overall image.
The elephant’s green tone deepened and brightened. The updated color is associated with memory and growth and stands out well on digital platforms.
The company’s website was updated as well. Its pages became simpler, with the focus shifting toward feature descriptions and ease of use. Along with the logo, Evernote refreshed its interface and introduced AI-powered features. The entire transformation is intended to help users manage information more easily and comfortably while staying focused on important tasks.
The updated Evernote logo reflects the brand’s philosophy both visually and functionally. It represents memory, user care, and ongoing development.
Font and Colors
There is no need to discuss serious modifications, as the logo’s structure, including its elements, remained the same: the elephant’s head on the left and the brand name on the right. The fixes addressed only minor details and did not affect the overall concept. After all, the main task of the design changes was to modernize the identity and adapt it across different media, and this was achieved.
The debut logo resembles Sanchez Niu Bold, a geometrically flat typeface with wide serifs in miniature rectangles. In the second, it is close to Utopia Std Bold, a commercial typeface from Adobe. It also has serifs, but they are small and sharp. The main differences are the more curved depression at the top of the letter “t” and the closer-located teardrop-shaped element “r.” The rest is almost identical.
In both cases, the corporate palette is monochrome. The current logo consists of two colors: black and bright green (#00aa29). The first version used dark gray (#858585) and muted green (#29bf60).
FAQ
What does the Evernote logo mean?
The logo symbolizes memory and efficiency, inspired by the elephant’s excellent memory ability. The brand chose the elephant to symbolize its main goal: helping users remember and organize information through note-taking and productivity tools.
The logo features an elephant with a folded ear, which adds personality and makes it recognizable. The green logo symbolizes growth, renewal, and efficiency, highlighting the brand’s performance goals. The simple design demonstrates the brand’s commitment to ease of use.
Why is the Evernote logo an elephant?
The elephant in the logo represents its main function: storing and organizing many notes. Elephants are known for their excellent memory, making the elephant an appropriate symbol for a tool that helps users remember and manage information.
This choice reflects the brand’s purpose. The elephant symbolizes reliability and strength, suggesting the app is a safe place to store important information. The folded ear in the logo adds personality and makes it recognizable.