Drinking water from NESTLE® has never changed the established standards over the years of its production. Its amazing taste and high quality that meet all existing requirements are distinctive characteristics recognized worldwide. Today, the brand has decided to adjust its product’s visual identity to draw more attention from the consumer side and remind them to take their health seriously by using only quality products, especially water. Understanding that water is the basis of all life on Earth, the brand pays the most serious attention to quality control and the design of packaging and containers. Today, NESTLE® has revised the visual design of containers and packaging, enhancing the effect of visual impact on the consumer and removing the image that has bothered everyone.
The new packaging design is as refreshing as the invigorating liquid that fills traditional containers. The breathtaking look created by designers has become more modern, attractive, and informative. At the same time, it was given some fun to make the brand more fun and friendly. The emphasis on color tint has been changed. The brand’s main color has become a bright and cheerful yellow. The traditional blue watercolor remained only on the Nestle Pure Life logo element. Now, a package with your favorite water can be seen afar, even among the huge mass of offers from alternative manufacturers.
The brand’s little people have become more joyful, retaining their bright red color but in a more saturated shade. They are created with one line, without separation, indicating the unity and commonality of striving for one goal. The font of the brand name is bold sans-serif. It is cheerful and simple, made in white on a dark blue circle, symbolizing a huge drop of the purest water in motion. The emblem is simple and easy to remember. Its graphics ensure that the brand name is read from a distance, making it convenient even in the smallest formats where space is limited. The typography of the sign is as readable as possible, and its digital design provides a clear perception of each element of the composition.
The new design is a solution that will increase sales by making the product more visible and demonstrate the brand’s desire to keep up with the times, both in its development and in creating image elements.
