Fabric Logo PNG
Fabric: Brand overview
In 2015, Adam Erlebacher and Stephen Surgnier created a new insurance company, Fabric, in Brooklyn, New York. Focused on simplifying the life insurance process, Fabric sought to meet the needs of parents and families. The company’s core offering was to help households navigate the confusing world of financial planning by emphasizing the seamless purchase of life insurance online.
Going beyond the norms of conventional life insurance, Fabric introduced a platform offering simple online valuations, mainly focused on term life and accidental death insurance. While the company has successfully raised numerous venture capital investments, the details of these rounds remain undisclosed due to its status as a private company.
Today, even though it has been in the industry for a relatively short period, Fabric aims to revolutionize the life insurance industry. The company hopes to redefine how insurance is approached, purchased, and managed using modern technology and user-friendly design.
Meaning and History
2016 – today
The Fabric logo conveys a sense of lightness, friendliness, and modernity. The vibrant lilac color sets the company apart from competitors, giving the design energy and openness. This rich purple shade evokes associations with creativity, innovation, and a trustworthy client relationship.
One of the standout design elements is the shape of the letter “f,” which smoothly transitions into the “a.” The upper crossbar connects with the starting line of the next letter, creating a continuous visual flow. This adds dynamism to the logo and makes it memorable, emphasizing connection and continuity.
The remaining letters—”b,” “r,” “i,” and “c”—are crafted with clean geometric lines, yet their rounded corners maintain a sense of softness. The letters are spaced evenly, creating a feeling of order and lightness. They are easy to read without overlapping, ensuring the logo remains clear and legible even in smaller formats.
The font is minimalist, sans-serif, focusing on smooth lines and balanced proportions. Lowercase letters make the design less formal and more approachable, reinforcing a sense of trust and friendliness.
The company name Fabric evokes associations with connection, the creation of something new, and reliability. It reflects the brand’s approach to simplicity, comfort, and modern technologies. The expressive yet concise logo communicates the company’s core qualities—flexibility, modernity, and closeness to its clients.
