FC Juarez Logo PNG
The FC Juarez logo is a bright touch to the atmosphere of matches and fans’ experiences. It connects the club with the city, adding character and recognition to each game. This team is a story told on a football pitch where the passion of the people of the region is expressed through play and fighting.
FC Juarez: Brand overview
In 2015, a group of local businesspeople led by Alejandra de la Vega brought professional football back to Ciudad Juárez by purchasing the Cobras franchise and establishing FC Juárez. Known affectionately as “Bravos de Juárez,” the club quickly made the Estadio Olímpico Benito Juárez their home. In their first season, the team performed impressively, reaching the playoff semifinals and winning over local fans. Over the next few years, they consistently competed at the top of the Ascenso MX league, regularly reaching playoffs and even making it to a final, though falling just short of promotion. While growing their infrastructure and strengthening the squad, the club’s leaders actively sought ways to enter Liga MX, eventually securing a spot by acquiring a top-flight license from Lobos BUAP. Upon entering Liga MX, the Bravos faced tough competition but maintained their place in the league. They invested further in players and coaching staff to build a stronger team, and a new youth academy was founded to nurture future talent. By 2023, FC Juárez continued developing, focused on improving their reputation and performance, and committed to proudly representing their city in Mexican football.
Meaning and History
What is FC Juarez?
This is a professional football team from the Mexican city of Ciudad Juarez. It plays in the national championship’s top division and represents the football arena’s border region. The team is known for its fighting character, cohesion, and loyal fans who support it at every match. Home games are held in a large stadium, which has become a meeting place for football fans, creating a special atmosphere of unity and excitement.
2015
F.C. Juárez was founded recently, in 2015, but their logo was designed to make the club feel like it’s been around for forty or fifty years. This was likely the intended mood—something resembling football classics with a Mexican touch.
The logo looks energetic—dynamic lines slanting to the right create the illusion of a ball flying toward the viewer. The ball is designed in old-fashioned brown and beige tones and surrounded by a wide red frame, enhancing the retro style and hinting at respect for football history. The colors are intentionally muted, as the brand references tradition and history, even though the club was established only in 2015.
At the top, the text “F.C. Juárez” is displayed in a simple, clear, and precise font. The white letters stand out sharply against the black rectangular background, contrasting with the red stripes and ball. The name emphasizes the club’s Spanish-speaking roots with the accent over the letter “A.” Juárez is a football club from Ciudad Juárez, founded in 2015, representing the northern region of the country and its fiery character.
The red diagonal stripes create movement and tension. They enhance the sense of speed, dynamism, and energy essential to football and the intensity of the matches. Below the ball is another small detail—a dark shadow, adding depth and dimension to the image.
The design is filled with emotion, speed, and vibrancy. The idea behind the emblem is clear: to convey the lively nature of football, its unpredictability, and the emotional intensity of the matches. The club is young but has already won over fans, competing in Mexico’s top division and attracting football lovers with its energetic playing style.
2015 – today
When F.C. Juárez introduced its updated emblem in 2015, it became clear that the club had shifted from a classic feel to an aggressive and dynamic identity. Instead of an old-fashioned football, the central focus is now a horse’s head—sharp, powerful, and appearing in motion, with a flowing mane swept back as if galloping. This creates a sense of speed and drive, reflecting the spirit of football and the passion of Mexican fans.
The color scheme is bold and daring. The combination of green and red on a black background keeps the emblem from looking dull. The bright green text at the top stands out sharply against the black shield, making the composition more striking. The font is solid, geometric, and confident—implying that this team plays without compromise.
The shield has a unique shape with curved upper edges, resembling a coat of arms. The outer edge is framed with a green line, creating a glowing effect and a sense of motion. The horse at the center has a fiery red mane, highlighting the club’s passion and energy. The lower part of the shield features elements resembling flames, reinforcing the impression of speed and intensity.
Why a horse? The club is based in Ciudad Juárez, known for horse racing and Mexico’s passionate rodeo culture. This heritage is reflected in the horse on the logo. The energy of the gallop symbolizes the club’s ambitions and determination to push forward, claim new victories, and develop football in a region known for its intense atmosphere and devoted fans.