On August 29, 1926, the history of the Florentine club ACF Fiorentina began, and this year it unveiled its new emblem. For 95 years, the brand has experienced ups and downs, reaching unimaginable heights and depths of disappointment. But he always remained true to his history, the city, and the fans, strictly adhering to the fundamentals of his team philosophy. The club proudly presented its new logo, which will be used in the upcoming season, becoming the first manifesto to be implemented. It reflects a new identity, the brand’s deep roots, and the game’s identity, authenticity, and indispensable closeness to people. At the same time, the identity reflects the region’s beauty, the Florentines’ passion, and their nonconformist spirit, as they strive with high ambitions for a football renaissance. The essence of the new strategy and identity is reflected in the slogan “PLAY TO BE DIFFERENT”.
The club’s logo for the new season will demonstrate a change in views on football, reflecting the new tactics and personality of the game, and the commitment to be proud of its diversity, to be different, and to be alternative. At the same time, it is an obligation to restore the beauty and purity of football, its honesty, and humanity. The identity represents a close connection with the city, symbolized by the central element, a red lily, marking its glorious historical past. But the modernized version of the heraldic element can be traced back to the club’s founder, Luigi Ridolfi, who devoted much time to the club’s heraldry.
The graphics are based on past versions. All the best is used, emphasizing the lines’ infallibility and improving them with modern technologies to ensure a high-quality presentation in digital format. The modern logo is suitable for use in limited spaces with poor visibility and refreshment.
The harmony of the visualization is ensured by the composition’s thoughtfulness, in which the red line is supported by the letter V in purple, the team’s cult color. It is recognizable and loved by all fans, which is why this central element of the logo has become a symbol of the union of all Viola. This symbol will feature prominently in Viola Park’s architecture.
All these changes ensured that the club became a global brand, distinguished by its uniqueness, abundance of values, and rich history. And it is directly related to one of Italy’s most beautiful cities. The club’s future-oriented emblem demonstrates its ability to win hearts and the desire to be a source of inspiration for the wide and diverse community being created.